{"id":295581,"date":"2023-12-18T06:45:10","date_gmt":"2023-12-18T14:45:10","guid":{"rendered":"https:\/\/www.saastr.com\/?p=295581"},"modified":"2023-12-18T08:39:54","modified_gmt":"2023-12-18T16:39:54","slug":"how-ai-is-changing-the-game-for-companies-with-ibm","status":"publish","type":"post","link":"https:\/\/www.saastr.com\/how-ai-is-changing-the-game-for-companies-with-ibm\/","title":{"rendered":"How IBM Sees AI Changing the Game for Companies of All Sizes with IBM\u2019s VP of Technology and Director of Startups"},"content":{"rendered":"<p><em>Insights from <a href=\"http:\/\/Www.saastrannual.com\">SaaStr Annual<\/a> from one of our top partners, IBM. \u00a0To partner with SaaStr, contact us <a href=\"https:\/\/www.saastr.com\/event-sponsorship\/\"><span style=\"text-decoration: underline;\"><strong>here<\/strong><\/span><\/a>!<\/em><\/p>\n<p>\u2026.<\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">AI adoption has grown exponentially over the past year and it has likely doubled from its more than 2.5x growth in the last few months alone.\u00a0<\/span><span style=\"font-weight: 400;\">At <a href=\"http:\/\/Www.saastrannual.com\">SaaStr Annual<\/a>, IBM\u2019s VP of Software and Technology Raj Datta and Director of Startups Kylie Rutherford shared how AI is changing the game for companies of all sizes.\u00a0<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">AI is a very competitive landscape, so startups have to ask themselves how they\u2019re going to gain a competitive advantage with it.\u00a0<\/span><\/p>\n<p><iframe title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/1OC9S-EFMcQ?si=hlv3jBqSQIrpzKLO\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">Facing Challenges Scaling AI<\/span><\/h2>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">86% of CXOs say they will adopt AI and need it to move forward because it\u2019s critical to their business.\u00a0<\/span><span style=\"font-weight: 400;\">Yet, 79% will struggle to ensure their AI models are responsible, secure, and free of bias. Security is all about where data is coming from and how you\u2019re training your models.\u00a0<\/span><span style=\"font-weight: 400;\">AI has been with IBM for 20 years, and now they have Enterprise-grade software. Meanwhile, many earlier-stage companies are running into biases and issues with modeling.\u00a0<\/span><\/p>\n<h2><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-295667 aligncenter lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.14.58-AM.png?resize=1000%2C568&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"568\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.14.58-AM-980x556.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.14.58-AM-480x272.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/568;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-295667 aligncenter\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.14.58-AM.png?resize=1000%2C568&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"568\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.14.58-AM-980x556.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.14.58-AM-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/noscript><\/h2>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organizations want to embrace AI, but they don\u2019t have the right skill sets to get there, with 34% of businesses lacking the knowledge for it.\u00a0<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">At IBM, however, over the last month, across 200k plus employees, they\u2019ve had everyone creating their own AI applications using Watson X because they want everyone, regardless of company size, to be able to use it.\u00a0<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As leaders adopt AI, they need to focus on three simple areas.\u00a0<\/span><\/p>\n<ol style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to create a competitive advantage. Every software company is trying to do this, and it is the most critical area to focus on.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to scale AI across your business.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to advance trustworthy AI, i.e., compliance, security, and ensuring the AI software you put out there is responsible.\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There can be resistance to AI because of a lack of knowledge or skills, but change is inevitable. As you read through a couple of use cases below, consider the necessary changes you need to make to grow.\u00a0<\/span><span style=\"font-weight: 400;\">If you\u2019re not doing it today, your competitor definitely will be. So, how do you build for tomorrow so that when you land those bigger deals, you can scale up rapidly?\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">High-Impact Proven Use Cases with AI<\/span><\/h2>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">IBM has three high-impact, proven use cases for AI.\u00a0<\/span><\/p>\n<ol style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Talent<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer Service<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">App modernization<\/span><\/li>\n<\/ol>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-295668 aligncenter lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.16.48-AM.png?resize=1000%2C563&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"563\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.16.48-AM-980x552.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.16.48-AM-480x270.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/563;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-295668 aligncenter\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.16.48-AM.png?resize=1000%2C563&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.16.48-AM-980x552.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.16.48-AM-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/noscript><\/p>\n<p style=\"font-weight: 400;\"><b>Talent<\/b><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">None of us can build a successful company without thinking about talent. But acquiring the right talent is a difficult task.\u00a0 <\/span><span style=\"font-weight: 400;\">How do you reduce bias in hiring talent? What are the steps to build a rockstar team?\u00a0<\/span><span style=\"font-weight: 400;\">There\u2019s a level of productivity you can improve by leveraging AI with things like content generation. AI can build job posts for you, proofread, edit, and update verbiage.\u00a0<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For example, IBM has an HR chatbot that resolves 70% of employee cases that would typically require a person, which leads to the next use case.\u00a0<\/span><\/p>\n<p style=\"font-weight: 400;\"><b>Customer Service<\/b><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A lot of questions people ask are repeatable, which is important when looking at a customer service landscape. There\u2019s usually a support, help desk, or agent management happening.\u00a0<\/span><span style=\"font-weight: 400;\">You can modernize that process and save a lot of money while also making it possible to reach a person if needed.\u00a0<\/span><\/p>\n<p style=\"font-weight: 400;\"><b>App Modernization<\/b><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re already building for the modern environment, so why not automate code generation? Things like code assist and automating the code design help you use your developer organization more wisely.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use Case #1: Ovum Medical<\/span><\/h3>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Let\u2019s look at two companies using IBM\u2019s AI to scale their business. The first is Ovum Medical, a MedTech startup focused on the sensitive topic of solving problems around fertility.\u00a0<\/span><span style=\"font-weight: 400;\">People who have been trying to get pregnant for a long time are vulnerable and require a certain amount of empathy. Can you train an AI bot to be empathetic?\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-295669 aligncenter lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.18.39-AM.png?resize=1000%2C562&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"562\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.18.39-AM-980x551.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.18.39-AM-480x270.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/562;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-295669 aligncenter\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.18.39-AM.png?resize=1000%2C562&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.18.39-AM-980x551.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.18.39-AM-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/noscript><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can. Sentiment can be trained in the models and was, allowing this company to scale 60k patients, resolve questions, and enable patients to schedule appointments, all with a necessary dose of empathy from the AI model.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use Case #2: Make Music Count<\/span><\/h3>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make Music Count is another tech product, and it\u2019s focused on making math fun for students through music.\u00a0<\/span><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-295670 aligncenter lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.18.39-AM-1.png?resize=1000%2C562&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"562\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.18.39-AM-1-980x551.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.18.39-AM-1-480x270.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/562;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-295670 aligncenter\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.18.39-AM-1.png?resize=1000%2C562&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.18.39-AM-1-980x551.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.18.39-AM-1-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/noscript><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The challenge was connecting the dots between 60k signups and multiple schools. Ai made it possible to engage with students, teachers, and others within the platform, save on customer service headcount, and scale the company.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Key Takeaways<\/span><\/h2>\n<ul style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">AI presents an unprecedented opportunity. If you\u2019re not in the game, your competitor will be, so embrace the change needed to gain a competitive advantage.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on how to scale AI across your business while also making it compliant, trustworthy, and responsible.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Three proven use cases for AI at IBM include talent acquisition and management, customer service, and app modernization.\u00a0<\/span><\/li>\n<\/ul>\n<p><iframe title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/1OC9S-EFMcQ?si=hlv3jBqSQIrpzKLO\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI adoption has grown exponentially over the past year and it has likely doubled from its more than 2.5x growth in the last few months alone.\u00a0At SaaStr Annual, IBM\u2019s VP of Software and Technology Raj Datta and Director of Startups Kylie Rutherford share how AI is changing the game for companies of all sizes.\u00a0<\/p>\n","protected":false},"author":13,"featured_media":295671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[]},"categories":[24898,31,29,12958,20],"tags":[],"class_list":["post-295581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-blog-posts","category-early","category-sponsored-posts","category-videos"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.20.41-AM.png?fit=1000%2C563&quality=70&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p5oib2-1eTr","jetpack_sharing_enabled":true,"fifu_image_url":"https:\/\/www.saastr.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-18-at-7.14.58-AM.png","_links":{"self":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/295581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/comments?post=295581"}],"version-history":[{"count":0,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/295581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/media\/295671"}],"wp:attachment":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/media?parent=295581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/categories?post=295581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/tags?post=295581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}