{"id":303944,"date":"2024-12-05T05:39:14","date_gmt":"2024-12-05T13:39:14","guid":{"rendered":"https:\/\/www.saastr.com\/?p=303944"},"modified":"2024-12-04T10:35:56","modified_gmt":"2024-12-04T18:35:56","slug":"saas-buyer-data-with-ai-from-g2","status":"publish","type":"post","link":"https:\/\/www.saastr.com\/saas-buyer-data-with-ai-from-g2\/","title":{"rendered":"52% of You Are Buying More Software Next Year. The Latest Data on How AI Impacts the SaaS Buyer Landscape with G2’s CMO"},"content":{"rendered":"

Software buying behavior has changed, and today we’ll share how you can leverage these changes to win in the age of AI. Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2\u2019s annual buyer behavior report<\/a> to help prep you for the 2025 buying cycles.<\/p>\n

The three key areas to pay attention to:<\/p>\n

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  1. The promise of AI is dictating purchasing behavior.<\/li>\n
  2. The ability to win these limited software budgets and access decision-makers is harder than ever.<\/li>\n
  3. The expectation of ROI is mismatched. Buyers want to see ROI immediately but aren\u2019t seeing it fast enough.<\/li>\n<\/ol>\n

    \u00a0Understanding buyer behavior isn’t just an advantage\u2014it’s a necessity. The good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024<\/strong>, with only 6% saying they are going to buy less.<\/p>\n

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    What\u2019s driving this purchasing behavior?<\/p>\n

    The promise of AI.<\/p>\n

    People are already buying it. 56% of respondents said they already purchased an AI platform, and even more so, 77% said they genuinely believe that they’ve advanced A<\/i>I <\/i>technology in their products beyond merely capitalizing on the AI hype.<\/p>\n

    The promise of AI isn’t just hype\u2014it’s fundamentally reshaping software purchasing.\u00a0Sydney explains: “The advice for the go-to-market teams is, if you’re not yet, which I can’t imagine, but if you’re not yet leading with AI in your story, you better figure out how to do that fast because that’s what buyers are looking for.”<\/p>\n