{"id":304046,"date":"2024-11-13T07:10:39","date_gmt":"2024-11-13T15:10:39","guid":{"rendered":"https:\/\/www.saastr.com\/?p=304046"},"modified":"2025-03-24T08:37:34","modified_gmt":"2025-03-24T15:37:34","slug":"5-interesting-learnings-from-klaviyo-at-almost-1-billion-in-arr","status":"publish","type":"post","link":"https:\/\/www.saastr.com\/5-interesting-learnings-from-klaviyo-at-almost-1-billion-in-arr\/","title":{"rendered":"5 Interesting Learnings from Klaviyo at Almost $1 Billion in ARR"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304047 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/klav.png?resize=1000%2C564&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"564\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/klav.png 1000w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/klav-980x553.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/klav-480x271.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/564;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304047\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/klav.png?resize=1000%2C564&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"564\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/klav.png 1000w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/klav-980x553.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/klav-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/noscript><\/p>\n<p>So the latest SaaS leader to cross $1B ARR is Klaviyo.\u00a0 Klaviyo dominates marketing in the Shopify ecosystem and in ecommerce, and just keeps on scaling.\u00a0 <a href=\"https:\/\/www.saastr.com\/two-of-the-three-last-saas-ipos-barely-raised-any-vc-capital-at-all\/\">It was the <em>only<\/em> SaaS IPO on 2023<\/a>.\u00a0 The only one!<\/p>\n<h3>And at almost $1B ARR, it&#8217;s still growing a stunning 34% (!).<\/h3>\n<h3><strong>In the words of founder CEO Andrew Bialecki: &#8220;There&#8217;s no downturn at Klaviyo.&#8221;<\/strong><\/h3>\n<p><iframe title=\"Why Klaviyo is the $1B ARR SaaS Company You Don&#039;t Know Yet with CEO and Co-Founder Andrew Bialecki\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/jgot7lmwKA8?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saastr.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><iframe title=\"Spotify Embed: SaaStr 762: How to Build a Product Customers Love and Drive Nearly $1B in Revenue Along the Way with Klaviyo CEO Andrew Bialecki and SaaStr CEO and Founder, Jason Lemkin\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/1Rh514a2bPpqC8s7SG3vU2?si=Ug37I8QiRg6d2zQS7xBDMw&#038;utm_source=oembed\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h3><strong>5 Interesting Learnings:<\/strong><\/h3>\n<h3><strong>#1.\u00a0 110% NRR from 157,000 SMBs<\/strong><\/h3>\n<p>Yes, it can be done, 110% NRR from SMBs.\u00a0 It&#8217;s <a href=\"https:\/\/www.saastr.com\/5-interesting-learnings-from-klaviyo-at-800000000-in-arr\/\">down from 117% at its peak,<\/a> however.\u00a0 Still pretty darn impressive from smaller customers.<\/p>\n<p><a href=\"https:\/\/s203.q4cdn.com\/135375496\/files\/doc_financials\/2024\/q3\/KVYO-FY24-Q3-Earnings-Presentation.pdf\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter wp-image-304049 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-8.58.45-AM.png?resize=406%2C499&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"406\" height=\"499\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 406px; --smush-placeholder-aspect-ratio: 406\/499;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter wp-image-304049\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-8.58.45-AM.png?resize=406%2C499&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"406\" height=\"499\" \/><\/noscript><\/a><\/p>\n<h3><strong>#2.\u00a0 54% Growth in $50k+ Customers<\/strong><\/h3>\n<p>Like Shopify, Klaviyo is firmly SMB overall.\u00a0 But its bigger customers are key to fueling growth, as they are at Shopify, too.\u00a0 The biggest ones are growing 54%, vs. 35% for Klaviyo overall.<\/p>\n<p><a href=\"https:\/\/s203.q4cdn.com\/135375496\/files\/doc_financials\/2024\/q3\/KVYO-FY24-Q3-Earnings-Presentation.pdf\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304051 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.00.12-AM.png?resize=1000%2C572&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"572\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.00.12-AM-980x560.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.00.12-AM-480x274.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/572;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304051\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.00.12-AM.png?resize=1000%2C572&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"572\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.00.12-AM-980x560.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.00.12-AM-480x274.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/noscript><\/a><\/p>\n<h3><strong>#3.\u00a0 Getting More and More Efficient, Now 14% Non-GAAP Margins.<\/strong><\/h3>\n<p>Outside of a pre-IPO phase, Klaviyo has been cash-flow positive or close for most of its history.\u00a0 Today, it&#8217;s steadily driving its margins up, now up to 14% non-GAAP operating margins.\u00a0 But it&#8217;s clear that it&#8217;s still in the investing phase, and increasing spend in sales &amp; marketing.\u00a0 Just not as quickly as overall revenue growth.<\/p>\n<p><a href=\"https:\/\/s203.q4cdn.com\/135375496\/files\/doc_financials\/2024\/q3\/KVYO-FY24-Q3-Earnings-Presentation.pdf\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304052 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.02.27-AM.png?resize=1000%2C619&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"619\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.02.27-AM-980x606.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.02.27-AM-480x297.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/619;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304052\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.02.27-AM.png?resize=1000%2C619&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"619\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.02.27-AM-980x606.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.02.27-AM-480x297.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/noscript><\/a><\/p>\n<h3><strong>#4.\u00a0 Steadily Going More Global; EMEA Growth 45%, All International 41%<\/strong><\/h3>\n<p>Klaviyo just added French, German and Italian functionality (you should probably do this earlier :).\u00a0 A third of revenue is from outside the Americas.<\/p>\n<p><a href=\"https:\/\/s203.q4cdn.com\/135375496\/files\/doc_financials\/2024\/q3\/KVYO-FY24-Q3-Earnings-Presentation.pdf\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304053 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.01.22-AM.png?resize=1000%2C614&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"614\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.01.22-AM.png 1000w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.01.22-AM-980x601.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.01.22-AM-480x295.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/614;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304053\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.01.22-AM.png?resize=1000%2C614&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"614\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.01.22-AM.png 1000w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.01.22-AM-980x601.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.01.22-AM-480x295.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/noscript><\/a><\/p>\n<h3><strong>#5.\u00a0 Canva Integration is Their Fastest Adopted Integration in History<\/strong><\/h3>\n<p>Canva is a beast, and integrating them with Klaviyo&#8217;s scale in ecommerce just makes sense.<\/p>\n<p><strong><a href=\"https:\/\/www.fool.com\/earnings\/call-transcripts\/2024\/11\/07\/klaviyo-kvyo-q3-2024-earnings-call-transcript\/\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304054 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.08.48-AM.png?resize=1000%2C253&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"253\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.08.48-AM-980x248.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.08.48-AM-480x121.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/253;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304054\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.08.48-AM.png?resize=1000%2C253&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"253\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.08.48-AM-980x248.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.08.48-AM-480x121.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/noscript><\/a><\/strong><\/p>\n<h3>And a few other interesting learnings:<\/h3>\n<h3><strong>#6.\u00a0 New Customer Count Growing 16%<\/strong><\/h3>\n<p>If you keep this as close to 20% as possible at scale, it&#8217;s the key to unlocking years of growth.\u00a0 With 110% NRR + 16% new customer growth, Klaviyo should be able to grow 20% or more a year for years to come.<\/p>\n<p><a href=\"https:\/\/www.fool.com\/earnings\/call-transcripts\/2024\/11\/07\/klaviyo-kvyo-q3-2024-earnings-call-transcript\/\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304055 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.11.06-AM.png?resize=1000%2C244&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"244\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.11.06-AM-980x239.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.11.06-AM-480x117.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/244;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304055\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.11.06-AM.png?resize=1000%2C244&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"244\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.11.06-AM-980x239.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.11.06-AM-480x117.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/noscript><\/a><\/p>\n<h3><strong>#7.\u00a0 80% of Top 50 Customers Using their SMS Product<\/strong><\/h3>\n<p>Cross-selling is working well for Klaviyo and key to maintaining growth.<\/p>\n<p><a href=\"https:\/\/www.fool.com\/earnings\/call-transcripts\/2024\/11\/07\/klaviyo-kvyo-q3-2024-earnings-call-transcript\/\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304056 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.11.48-AM.png?resize=1000%2C210&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"210\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.11.48-AM-980x205.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.11.48-AM-480x101.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/210;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304056\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.11.48-AM.png?resize=1000%2C210&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"210\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.11.48-AM-980x205.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.11.48-AM-480x101.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/noscript><\/a><\/p>\n<h3><strong>#8.\u00a0 Adding Cash Bonuses for Performance, Reducing Equity Grants<\/strong><\/h3>\n<p>Everyone is under pressure to reduce stock-based expense, so Kalviyo is rolling out more short-term cash bonuses to make up for reduced equity grants.<a href=\"https:\/\/www.fool.com\/earnings\/call-transcripts\/2024\/11\/07\/klaviyo-kvyo-q3-2024-earnings-call-transcript\/\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304057 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.13.56-AM.png?resize=1000%2C245&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"245\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.13.56-AM-980x240.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.13.56-AM-480x118.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/245;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304057\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.13.56-AM.png?resize=1000%2C245&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"245\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.13.56-AM-980x240.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.13.56-AM-480x118.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/noscript><\/a><\/p>\n<h3><strong>#9.\u00a0 New Startups and Companies and Enterprise Strong.\u00a0 SMB Weaker.<\/strong><\/h3>\n<p>Klaviyo is seeing strengths in its entrepreneur segment (new companies) and enterprise ($50k+ deals) as noted above.\u00a0 But SMBs in the middle have become more cost and price-sensitive.<\/p>\n<h3><a href=\"https:\/\/www.fool.com\/earnings\/call-transcripts\/2024\/11\/07\/klaviyo-kvyo-q3-2024-earnings-call-transcript\/\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304058 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.17.24-AM.png?resize=1000%2C276&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"276\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.17.24-AM-980x271.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.17.24-AM-480x133.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/276;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304058\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.17.24-AM.png?resize=1000%2C276&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"276\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.17.24-AM-980x271.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.17.24-AM-480x133.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/noscript><\/a><\/h3>\n<h3><strong>#10.\u00a0 Going More and More Multi-Product is the Key To $2 Billion in ARR<\/strong><\/h3>\n<p>As it is for almost all of us.\u00a0 Some earlier, some later.<\/p>\n<p><a href=\"https:\/\/www.fool.com\/earnings\/call-transcripts\/2024\/11\/07\/klaviyo-kvyo-q3-2024-earnings-call-transcript\/\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304059 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.18.51-AM.png?resize=1000%2C249&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"249\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.18.51-AM-980x244.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.18.51-AM-480x120.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/249;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-304059\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.18.51-AM.png?resize=1000%2C249&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"249\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.18.51-AM-980x244.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-9.18.51-AM-480x120.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/noscript><\/a><\/p>\n<h3><strong>Klaviyo is one of the best of the best.\u00a0 Learn from them.\u00a0 Find your Klaviyo.<\/strong><\/h3>\n<p><iframe title=\"Spotify Embed: SaaStr 762: How to Build a Product Customers Love and Drive Nearly $1B in Revenue Along the Way with Klaviyo CEO Andrew Bialecki and SaaStr CEO and Founder, Jason Lemkin\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/1Rh514a2bPpqC8s7SG3vU2?si=Ug37I8QiRg6d2zQS7xBDMw&#038;utm_source=oembed\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><iframe title=\"Why Klaviyo is the $1B ARR SaaS Company You Don&#039;t Know Yet with CEO and Co-Founder Andrew Bialecki\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/jgot7lmwKA8?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saastr.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So the latest SaaS leader to cross $1B ARR is Klaviyo.\u00a0 Klaviyo dominates marketing in the Shopify ecosystem and in ecommerce, and just keeps on scaling.\u00a0 It was the only SaaS IPO on 2023.\u00a0 The only one! And at almost $1B ARR, it&#8217;s still growing a stunning 34% (!). In the words of founder CEO&#8230; <br \/><a class=\"more-link fade\" href=\"https:\/\/www.saastr.com\/5-interesting-learnings-from-klaviyo-at-almost-1-billion-in-arr\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":19,"featured_media":304047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[]},"categories":[23926,31,28],"tags":[],"class_list":["post-304046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5-interesting-things","category-blog-posts","category-scale"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2024\/11\/klav.png?fit=1000%2C564&quality=70&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p5oib2-1h5Y","jetpack_sharing_enabled":true,"fifu_image_url":"https:\/\/www.saastr.com\/wp-content\/uploads\/2024\/11\/klav.png","_links":{"self":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/304046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/comments?post=304046"}],"version-history":[{"count":2,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/304046\/revisions"}],"predecessor-version":[{"id":310461,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/304046\/revisions\/310461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/media\/304047"}],"wp:attachment":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/media?parent=304046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/categories?post=304046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/tags?post=304046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}