{"id":307697,"date":"2025-02-17T05:19:16","date_gmt":"2025-02-17T13:19:16","guid":{"rendered":"https:\/\/www.saastr.com\/?p=307697"},"modified":"2025-02-14T08:44:59","modified_gmt":"2025-02-14T16:44:59","slug":"ai-in-gtm-whats-really-working-in-practice-with-cmos-of-seismic-sprout-social-and-deepgram","status":"publish","type":"post","link":"https:\/\/www.saastr.com\/ai-in-gtm-whats-really-working-in-practice-with-cmos-of-seismic-sprout-social-and-deepgram\/","title":{"rendered":"AI in GTM: What&#8217;s Really Working in Practice with CMOs of Seismic, Sprout Social and Deepgram"},"content":{"rendered":"<h3 class=\"text-2xl font-bold mt-1 text-text-200\">The Real Revenue Impact of AI in GTM: Key Learnings from the CMOs of Seismic, Sprout Social and Deepgram<\/h3>\n<p><iframe title=\"AI in GTM: What&#039;s Really Working in Practice with Seismic, Sprout Social and Deepgram\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/s5YYzKkvMnM?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saastr.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h2 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\">The Speakers<\/h2>\n<p class=\"whitespace-pre-wrap break-words\"><strong>Paige O&#8217;Neal, CMO at Seismic<\/strong><\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Leading GTM strategy for the dominant player in revenue enablement<\/li>\n<li class=\"whitespace-normal break-words\">Driving AI integration across Seismic&#8217;s product suite<\/li>\n<li class=\"whitespace-normal break-words\">Pioneering AI-powered sales training and enablement at scale<\/li>\n<li class=\"whitespace-normal break-words\">Previously: Senior marketing leadership roles at multiple $1B+ software companies<\/li>\n<\/ul>\n<p class=\"whitespace-pre-wrap break-words\"><strong>Marcel Cly, CMO at Deepgram and Founder of GrowthX<\/strong><\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Driving growth at Deepgram, the leading enterprise speech AI platform<\/li>\n<li class=\"whitespace-normal break-words\">Founded GrowthX to build AI workflows with expert oversight<\/li>\n<li class=\"whitespace-normal break-words\">Key player in voice AI revolution, powering next-gen voice agents<\/li>\n<li class=\"whitespace-normal break-words\">Previously: Go-to-market leadership roles in AI\/ML companies<\/li>\n<\/ul>\n<p class=\"whitespace-pre-wrap break-words\"><strong>Marino Fresque, VP of Marketing at Sprout Social<\/strong><\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Leading marketing strategy for a leading social media management platform<\/li>\n<li class=\"whitespace-normal break-words\">Pioneering AI integration in social media management workflows<\/li>\n<li class=\"whitespace-normal break-words\">Driving innovation in AI-powered social analytics and engagement<\/li>\n<li class=\"whitespace-normal break-words\">Track record of scaling B2B SaaS marketing organizations<\/li>\n<\/ul>\n<p class=\"whitespace-pre-wrap break-words\">Recently, these three leading SaaS GTM leaders shared their real-world experiences implementing AI across sales and marketing teams. Here&#8217;s what&#8217;s actually working, what isn&#8217;t, and the key metrics that matter.<\/p>\n<h2 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\">The TL;DR: 5 Key Takeaways<\/h2>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Only ~10% of teams are effectively using AI today, but those that do are seeing 10-100x productivity gains<\/li>\n<li class=\"whitespace-normal break-words\">The fastest path to ROI: Start with 2-3 concrete use cases per team, not a company-wide rollout<\/li>\n<li class=\"whitespace-normal break-words\">Content velocity is the killer app &#8211; one company went from 1k to 30k daily clicks in 30 days with AI-powered content<\/li>\n<li class=\"whitespace-normal break-words\">The winning playbook: Hire an AI consultant, create a clear template, start with tech-forward teams<\/li>\n<li class=\"whitespace-normal break-words\">Time-to-value sweet spots: Persona development (weeks \u2192 hours), case studies (1 month \u2192 1 day)<\/li>\n<\/ol>\n<h2 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\">The State of AI in GTM Today: Reality Check<\/h2>\n<p class=\"whitespace-pre-wrap break-words\">When asked about their AI maturity in sales and marketing, virtually no one in the room felt they were where they needed to be. This mirrors what we&#8217;re seeing across the SaaS industry &#8211; lots of excitement, but most teams are still early in actual implementation.<\/p>\n<p class=\"whitespace-pre-wrap break-words\">The reality? About 90% of employees are &#8220;too busy&#8221; to adopt AI effectively. But the 10% who do are seeing massive leverage &#8211; we&#8217;re talking 10-100x productivity gains. This isn&#8217;t theoretical &#8211; these are real numbers from production deployments.<\/p>\n<p><iframe title=\"ChatGPT and the CMO:  A Responsibility to Embrace AI and Marketing\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/j-w3xtAJXjs?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saastr.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h2 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\">What&#8217;s Actually Working: The Revenue-Driving Use Cases<\/h2>\n<h3 class=\"text-lg font-bold text-text-200 mt-1 -mb-1.5\">1. Content Creation &amp; SEO<\/h3>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">One company launched an AI-powered content directory (3,000 pages) that drove traffic from 1,000 to 30,000 clicks\/day in ~30 days<\/li>\n<li class=\"whitespace-normal break-words\">Key learning: Human oversight + AI = 10x output with consistent quality<\/li>\n<li class=\"whitespace-normal break-words\">ROI metric to watch: Time-to-publish reduced by 80%+<\/li>\n<\/ul>\n<h3 class=\"text-lg font-bold text-text-200 mt-1 -mb-1.5\">2. Sales Intelligence &amp; Deal Support<\/h3>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Automated extraction of sales call insights into Salesforce<\/li>\n<li class=\"whitespace-normal break-words\">Programmatic case study generation from customer calls<\/li>\n<li class=\"whitespace-normal break-words\">Impact metric: 70%+ reduction in manual data entry time<\/li>\n<\/ul>\n<h3 class=\"text-lg font-bold text-text-200 mt-1 -mb-1.5\">3. Persona Development<\/h3>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Old way: 4-6 weeks per persona<\/li>\n<li class=\"whitespace-normal break-words\">New way: 4-6 hours with custom GPT models<\/li>\n<li class=\"whitespace-normal break-words\">Quality check: Equal or better depth vs. traditional methods<\/li>\n<\/ul>\n<h3 class=\"text-lg font-bold text-text-200 mt-1 -mb-1.5\">4. Competitive Intelligence<\/h3>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">AI aggregation of competitor data across sources<\/li>\n<li class=\"whitespace-normal break-words\">Automated trend analysis and team distribution<\/li>\n<li class=\"whitespace-normal break-words\">Time saved: 15-20 hours per week per product marketing manager<\/li>\n<\/ul>\n<h2 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\">The Working Playbook for Implementation<\/h2>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\"><strong>Start Small, Win Big<\/strong><\/li>\n<\/ol>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Choose 2-3 projects per team (12-15 total across marketing)<\/li>\n<li class=\"whitespace-normal break-words\">Focus on obvious wins first (content creation, SEO)<\/li>\n<li class=\"whitespace-normal break-words\">Build momentum with visible wins before tackling complex use cases<\/li>\n<\/ul>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\" start=\"2\">\n<li class=\"whitespace-normal break-words\"><strong>Get Expert Help<\/strong><\/li>\n<\/ol>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Hire an AI consultant to jumpstart the process<\/li>\n<li class=\"whitespace-normal break-words\">Create clear templates and approaches<\/li>\n<li class=\"whitespace-normal break-words\">Train teams on prompt engineering basics<\/li>\n<\/ul>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\" start=\"3\">\n<li class=\"whitespace-normal break-words\"><strong>Build the Right Infrastructure<\/strong><\/li>\n<\/ol>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Create a steering committee (Legal, IT, Marketing, Sales)<\/li>\n<li class=\"whitespace-normal break-words\">Develop clear AI usage policies<\/li>\n<li class=\"whitespace-normal break-words\">Focus on transparency and clear guidelines<\/li>\n<\/ul>\n<p><iframe title=\"Join SaaStr Annual 2025: Must-Attend Event for SaaS Growth &amp; Scaling l May 13-15, San Francisco Bay\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/SFrql-8V_P0?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saastr.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=SFrql-8V_P0\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-307376 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-22-at-9.13.14%E2%80%AFAM.png?resize=918%2C196&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"918\" height=\"196\" data-srcset=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-22-at-9.13.14%E2%80%AFAM.png?w=918&amp;quality=70&amp;ssl=1 918w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-22-at-9.13.14%E2%80%AFAM.png?resize=600%2C128&amp;quality=70&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-22-at-9.13.14%E2%80%AFAM.png?resize=768%2C164&amp;quality=70&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-22-at-9.13.14%E2%80%AFAM.png?resize=480%2C102&amp;quality=70&amp;ssl=1 480w\" data-sizes=\"(max-width: 918px) 100vw, 918px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 918px; --smush-placeholder-aspect-ratio: 918\/196;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-307376\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-22-at-9.13.14%E2%80%AFAM.png?resize=918%2C196&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"918\" height=\"196\" srcset=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-22-at-9.13.14%E2%80%AFAM.png?w=918&amp;quality=70&amp;ssl=1 918w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-22-at-9.13.14%E2%80%AFAM.png?resize=600%2C128&amp;quality=70&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-22-at-9.13.14%E2%80%AFAM.png?resize=768%2C164&amp;quality=70&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-22-at-9.13.14%E2%80%AFAM.png?resize=480%2C102&amp;quality=70&amp;ssl=1 480w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><\/noscript><\/a><\/p>\n<h2 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\">Common Gotchas &amp; How to Avoid Them<\/h2>\n<h3 class=\"text-lg font-bold text-text-200 mt-1 -mb-1.5\">1. The &#8220;Too Busy&#8221; Trap<\/h3>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Reality: 90% of teams say they&#8217;re too busy to learn AI<\/li>\n<li class=\"whitespace-normal break-words\">Solution: Mandate dedicated learning time (minimum 2-3 hours\/week)<\/li>\n<li class=\"whitespace-normal break-words\">Leadership needs to explicitly prioritize AI adoption<\/li>\n<\/ul>\n<h3 class=\"text-lg font-bold text-text-200 mt-1 -mb-1.5\">2. Policy Paralysis<\/h3>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Problem: Over-restrictive initial policies killing adoption<\/li>\n<li class=\"whitespace-normal break-words\">Fix: Start with guardrails, not roadblocks<\/li>\n<li class=\"whitespace-normal break-words\">Use steering committee to iterate policies quickly<\/li>\n<\/ul>\n<h3 class=\"text-lg font-bold text-text-200 mt-1 -mb-1.5\">3. Fear &amp; Resistance<\/h3>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Challenge: Teams worried about job replacement<\/li>\n<li class=\"whitespace-normal break-words\">Winning approach: Position AI as force multiplier<\/li>\n<li class=\"whitespace-normal break-words\">Show concrete examples of how AI enables higher-value work<\/li>\n<\/ul>\n<h2 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\">Making it Work: The Executive Playbook<\/h2>\n<p><iframe title=\"How to Get Your Team to Embrace AI with CMOs Seismic, Sprout Social and Deepgram\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/s08n70Jpa7M?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saastr.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\"><strong>Create Space<\/strong><\/li>\n<\/ol>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Explicitly budget time for AI learning and experimentation<\/li>\n<li class=\"whitespace-normal break-words\">Consider it part of core skill development<\/li>\n<li class=\"whitespace-normal break-words\">Make it clear this is a strategic priority<\/li>\n<\/ul>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\" start=\"2\">\n<li class=\"whitespace-normal break-words\"><strong>Drive Adoption Through Experience<\/strong><\/li>\n<\/ol>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Create &#8220;aha moments&#8221; through demos and hands-on workshops<\/li>\n<li class=\"whitespace-normal break-words\">Start with daily pain points everyone can relate to<\/li>\n<li class=\"whitespace-normal break-words\">Show, don&#8217;t tell, the impact<\/li>\n<\/ul>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\" start=\"3\">\n<li class=\"whitespace-normal break-words\"><strong>Focus on Strategic Impact<\/strong><\/li>\n<\/ol>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Look for organizational bottlenecks first<\/li>\n<li class=\"whitespace-normal break-words\">Prioritize use cases that unlock new capability, not just efficiency<\/li>\n<li class=\"whitespace-normal break-words\">Measure and communicate wins aggressively<\/li>\n<\/ul>\n<h2 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\">The Next 12 Months: What to Watch<\/h2>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\"><strong>Integration Will Be Key<\/strong><\/li>\n<\/ol>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Focus shifting from point solutions to integrated workflows<\/li>\n<li class=\"whitespace-normal break-words\">Winners will connect AI across the entire GTM stack<\/li>\n<li class=\"whitespace-normal break-words\">Look for consolidation in the AI tools landscape<\/li>\n<\/ul>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\" start=\"2\">\n<li class=\"whitespace-normal break-words\"><strong>Skills Gap Widening<\/strong><\/li>\n<\/ol>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">&#8220;AI-native&#8221; marketers will dramatically outperform peers<\/li>\n<li class=\"whitespace-normal break-words\">Training and upskilling becoming critical retention issue<\/li>\n<li class=\"whitespace-normal break-words\">New roles emerging (AI Operations, Prompt Engineering)<\/li>\n<\/ul>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\" start=\"3\">\n<li class=\"whitespace-normal break-words\"><strong>Quality at Scale<\/strong><\/li>\n<\/ol>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Human-in-the-loop becoming standard practice<\/li>\n<li class=\"whitespace-normal break-words\">Investment in quality control and oversight<\/li>\n<li class=\"whitespace-normal break-words\">Focus on consistent, brand-aligned output<\/li>\n<\/ul>\n<h2 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\">The Bottom Line<\/h2>\n<p class=\"whitespace-pre-wrap break-words\">The data is clear: AI in GTM isn&#8217;t about replacing humans &#8211; it&#8217;s about massive leverage. The teams seeing success are treating AI as a core competency, not a side project. They&#8217;re starting focused, getting expert help, and relentlessly measuring impact.<\/p>\n<p class=\"whitespace-pre-wrap break-words\">The key question for executives: Are you creating enough space and urgency for your teams to make this transition? Because as one panelist put it: &#8220;AI won&#8217;t replace your job, but the marketer or salesperson that uses AI will replace your job.&#8221;<\/p>\n<p class=\"whitespace-pre-wrap break-words\">Time to get moving.<\/p>\n<p><iframe title=\"AI in GTM: What&#039;s Really Working in Practice with Seismic, Sprout Social and Deepgram\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/s5YYzKkvMnM?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saastr.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Real Revenue Impact of AI in GTM: Key Learnings from the CMOs of Seismic, Sprout Social and Deepgram The Speakers Paige O&#8217;Neal, CMO at Seismic Leading GTM strategy for the dominant player in revenue enablement Driving AI integration across Seismic&#8217;s product suite Pioneering AI-powered sales training and enablement at scale Previously: Senior marketing leadership&#8230; <br \/><a class=\"more-link fade\" href=\"https:\/\/www.saastr.com\/ai-in-gtm-whats-really-working-in-practice-with-cmos-of-seismic-sprout-social-and-deepgram\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":19,"featured_media":307699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[]},"categories":[24898,31,24987],"tags":[],"class_list":["post-307697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-blog-posts","category-saastr-ai"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/aigtm-scaled.jpg?fit=1000%2C580&quality=70&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p5oib2-1i2R","jetpack_sharing_enabled":true,"fifu_image_url":"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-22-at-9.13.14\u202fAM.png","_links":{"self":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/307697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/comments?post=307697"}],"version-history":[{"count":5,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/307697\/revisions"}],"predecessor-version":[{"id":307739,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/307697\/revisions\/307739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/media\/307699"}],"wp:attachment":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/media?parent=307697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/categories?post=307697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/tags?post=307697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}