{"id":307721,"date":"2025-01-29T07:10:40","date_gmt":"2025-01-29T15:10:40","guid":{"rendered":"https:\/\/www.saastr.com\/?p=307721"},"modified":"2025-02-16T04:00:05","modified_gmt":"2025-02-16T12:00:05","slug":"5-interesting-learnings-from-procore-at-1-2-billion-in-arr","status":"publish","type":"post","link":"https:\/\/www.saastr.com\/5-interesting-learnings-from-procore-at-1-2-billion-in-arr\/","title":{"rendered":"5 Interesting Learnings from Procore at $1.2 Billion in ARR"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter wp-image-307722 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/procore-1024x580-1-scaled-1.jpeg?resize=678%2C384&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"678\" height=\"384\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 678px; --smush-placeholder-aspect-ratio: 678\/384;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter wp-image-307722\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/procore-1024x580-1-scaled-1.jpeg?resize=678%2C384&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"678\" height=\"384\" \/><\/noscript><\/p>\n<h3>So Procore is the Vertical SaaS leader you need to follow if you&#8217;re in any type of Vertical SaaS.<\/h3>\n<p>It took a while to take off, and almost died during the Great Financial Crisis.\u00a0 But then as mobile took off and more, it accelerated and grew to become the #1 U.S. player in construction SaaS.<\/p>\n<p>Today they are at:<\/p>\n<ul>\n<li>$1.2 Billion in ARR<\/li>\n<li>Growing 19%<\/li>\n<li>12% Free Cash Flow margins<\/li>\n<li>And worth $11.6 Billion &#8212; an impressive 10x ARR<\/li>\n<\/ul>\n<h3>Procore is what a 10x ARR Vertical SaaS leader looks like.<\/h3>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter wp-image-307724 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-2.55.25-PM.png?resize=859%2C550&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"859\" height=\"550\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 859px; --smush-placeholder-aspect-ratio: 859\/550;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter wp-image-307724\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-2.55.25-PM.png?resize=859%2C550&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"859\" height=\"550\" \/><\/noscript><\/p>\n<p><iframe title=\"Going Long: How Procore\u2019s Founder Tooey Courtemanche Built a Billon-Dollar SaaS Empire Over 23 Years\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/rTI8dT4j6MA?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saastr.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h3>5 Interesting Learnings:<\/h3>\n<h3>#1.\u00a0 All Growth Today in $100k+ Customers<\/h3>\n<p>Procore serves stakeholders of all sizes \u2014 and it started very SMB, managing high-end home projects for celebrities. But today the net new revenue growth is in $100k+ customers. $100k+ customers are growing 18% overall.\u00a0 Overall customer count is fairly flat.<\/p>\n<p><a href=\"https:\/\/investors.procore.com\/news\/news-details\/2024\/Procore-Announces-Third-Quarter-2024-Financial-Results\/\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter wp-image-307723 size-full lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-2.54.06-PM.png?resize=1000%2C208&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"208\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-2.54.06-PM.png 1000w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-2.54.06-PM-980x204.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-2.54.06-PM-480x100.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/208;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter wp-image-307723 size-full\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-2.54.06-PM.png?resize=1000%2C208&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"208\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-2.54.06-PM.png 1000w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-2.54.06-PM-980x204.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-2.54.06-PM-480x100.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/noscript><\/a><\/p>\n<h3>#2.\u00a0 84% of Revenue From U.S.<\/h3>\n<p>Going global can take longer and can be harder in vertical SaaS.<\/p>\n<p><a href=\"https:\/\/s27.q4cdn.com\/467206001\/files\/doc_presentations\/2024\/Nov\/21\/Procore-Investor-Day-2024.pdf\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-large wp-image-307727 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.05.11-PM.png?resize=1080%2C674&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1080\" height=\"674\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.05.11-PM-980x611.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.05.11-PM-480x299.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/674;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-large wp-image-307727\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.05.11-PM.png?resize=1080%2C674&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1080\" height=\"674\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.05.11-PM-980x611.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.05.11-PM-480x299.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/noscript><\/a><\/p>\n<h3>#3.\u00a0 Patient Approach to Land-and-Expand<\/h3>\n<p>The average Procore customer buys 3-4 products and the average enterprise customer 5-6.\u00a0 But it doesn&#8217;t happen overnight.\u00a0 It can take 3-4 years to fully sell customers on the entire Procore suite, and it took 7 years for one of its biggest customers to hit $4.5m in ARR.<\/p>\n<p><a href=\"https:\/\/s27.q4cdn.com\/467206001\/files\/doc_presentations\/2024\/Nov\/21\/Procore-Investor-Day-2024.pdf\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-large wp-image-307730 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.08.02-PM.png?resize=1080%2C668&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1080\" height=\"668\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.08.02-PM-980x607.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.08.02-PM-480x297.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/668;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-large wp-image-307730\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.08.02-PM.png?resize=1080%2C668&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1080\" height=\"668\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.08.02-PM-980x607.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.08.02-PM-480x297.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/noscript><\/a><\/p>\n<h3>#4.\u00a0 Moving From Global GTM Operations to Region-Specific Ones<\/h3>\n<p>Interesting this was called out, that generalist AEs and a matrix org led to too much of a U.S.-focus<\/p>\n<p><a href=\"https:\/\/s27.q4cdn.com\/467206001\/files\/doc_presentations\/2024\/Nov\/21\/Procore-Investor-Day-2024.pdf\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-large wp-image-307731 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.09.54-PM.png?resize=1080%2C543&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1080\" height=\"543\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.09.54-PM-980x492.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.09.54-PM-480x241.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/543;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-large wp-image-307731\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.09.54-PM.png?resize=1080%2C543&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1080\" height=\"543\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.09.54-PM-980x492.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.09.54-PM-480x241.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/noscript><\/a><\/p>\n<h3>#5.\u00a0 Up to 9 Buyer Personas Per Deal<\/h3>\n<p>This is one of many reasons I see B2B sales execs and marketers that are used to selling to a few specific personas struggle in vertical SaaS.\u00a0 It&#8217;s not just a lot of stakeholders. It&#8217;s a lot of different personas and users who need and want different things from the vendor.<\/p>\n<p><a href=\"https:\/\/s27.q4cdn.com\/467206001\/files\/doc_presentations\/2024\/Nov\/21\/Procore-Investor-Day-2024.pdf\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-large wp-image-307733 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.11.46-PM.png?resize=1080%2C639&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1080\" height=\"639\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.11.46-PM-980x580.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.11.46-PM-480x284.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/639;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-large wp-image-307733\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.11.46-PM.png?resize=1080%2C639&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1080\" height=\"639\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.11.46-PM-980x580.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.11.46-PM-480x284.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/noscript><\/a><\/p>\n<p>And a few other interesting notes:<\/p>\n<h3>#6.\u00a0 Continuing to Drive Up Efficiency and Non-GAAP Profits<\/h3>\n<p>Procore has gotten a lot more efficient since 2022 &#8212; as has almost even public SaaS leader &#8212; and is aiming for even more efficiency and 13% non-GAAP operating margins this year.<\/p>\n<p><a href=\"https:\/\/s27.q4cdn.com\/467206001\/files\/doc_presentations\/2024\/Nov\/21\/Procore-Investor-Day-2024.pdf\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-large wp-image-307734 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.13.31-PM.png?resize=1080%2C693&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1080\" height=\"693\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.13.31-PM-980x629.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.13.31-PM-480x308.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/693;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-large wp-image-307734\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.13.31-PM.png?resize=1080%2C693&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1080\" height=\"693\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.13.31-PM-980x629.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.13.31-PM-480x308.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/noscript><\/a><\/p>\n<h3>#7.\u00a0 World-Class GRR of 94%-95%<\/h3>\n<p>Get Vertical SaaS right, build the whole suite that your industry needs &#8212; and folks stay.<\/p>\n<p><a href=\"https:\/\/s27.q4cdn.com\/467206001\/files\/doc_presentations\/2024\/Nov\/21\/Procore-Investor-Day-2024.pdf\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-307735 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.15.10-PM.png?resize=594%2C430&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"594\" height=\"430\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.15.10-PM.png 594w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.15.10-PM-480x347.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 594px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 594px; --smush-placeholder-aspect-ratio: 594\/430;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-307735\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.15.10-PM.png?resize=594%2C430&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"594\" height=\"430\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.15.10-PM.png 594w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.15.10-PM-480x347.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 594px, 100vw\" \/><\/noscript><\/a><\/p>\n<h3>#8.\u00a0 63% Win Rate Vs. Top 3 Competitiors Combined, 86% on Greenfield Opportunities<\/h3>\n<p>The best in Vertical SaaS aim not just for 10%, 20%,30% market share.\u00a0 They aim to own it all, or as close to is possible.\u00a0 For 80%+ market share.<\/p>\n<p><a href=\"https:\/\/s27.q4cdn.com\/467206001\/files\/doc_presentations\/2024\/Nov\/21\/Procore-Investor-Day-2024.pdf\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-307736 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.16.04-PM.png?resize=1000%2C865&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"865\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.16.04-PM.png 1000w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.16.04-PM-980x848.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.16.04-PM-480x415.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/865;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-307736\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.16.04-PM.png?resize=1000%2C865&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"865\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.16.04-PM.png 1000w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.16.04-PM-980x848.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-27-at-3.16.04-PM-480x415.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/noscript><\/a><\/p>\n<h3>#9.\u00a0 Almost Died During the Great Financial Crisis<\/h3>\n<p>Construction ground to a halt in 2008-2009, and so did Procore.\u00a0 The founders never quit.\u00a0 But one seed investor had to write a bridge check for them to make it.\u00a0 And almost all their competitors went belly up.\u00a0 More here on our pod with CEO Tooey Courtemanche soon.<\/p>\n<h3>And a great deep dive with Procore&#8217;s CPO Wyatt Jennings here: &#8220;A Playbook for Vertical SaaS: From $10M to $1B with Procore&#8217;s CPO&#8221;<\/h3>\n<p><iframe title=\"A Playbook for Vertical SaaS: From $10M to $1B with Procore&#039;s CPO\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/WHCYy3FSRWk?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saastr.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So Procore is the Vertical SaaS leader you need to follow if you&#8217;re in any type of Vertical SaaS. It took a while to take off, and almost died during the Great Financial Crisis.\u00a0 But then as mobile took off and more, it accelerated and grew to become the #1 U.S. player in construction SaaS&#8230;. <br \/><a class=\"more-link fade\" href=\"https:\/\/www.saastr.com\/5-interesting-learnings-from-procore-at-1-2-billion-in-arr\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":19,"featured_media":307722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[]},"categories":[23926,31,28],"tags":[],"class_list":["post-307721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5-interesting-things","category-blog-posts","category-scale"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/procore-1024x580-1-scaled-1.jpeg?fit=1000%2C566&quality=70&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p5oib2-1i3f","jetpack_sharing_enabled":true,"fifu_image_url":"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/01\/procore-1024x580-1-scaled-1.jpeg","_links":{"self":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/307721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/comments?post=307721"}],"version-history":[{"count":10,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/307721\/revisions"}],"predecessor-version":[{"id":308772,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/307721\/revisions\/308772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/media\/307722"}],"wp:attachment":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/media?parent=307721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/categories?post=307721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/tags?post=307721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}