{"id":307805,"date":"2025-03-11T05:21:19","date_gmt":"2025-03-11T12:21:19","guid":{"rendered":"https:\/\/www.saastr.com\/?p=307805"},"modified":"2025-03-17T09:01:19","modified_gmt":"2025-03-17T16:01:19","slug":"learnings-from-scaling-deepls-americas-business-from-0-to-40-people-and-3xing-arr-in-under-a-year","status":"publish","type":"post","link":"https:\/\/www.saastr.com\/learnings-from-scaling-deepls-americas-business-from-0-to-40-people-and-3xing-arr-in-under-a-year\/","title":{"rendered":"Learnings from Scaling DeepL\u2019s Americas Business from 0 to 40 people and 3x\u2019ing ARR in Under a Year"},"content":{"rendered":"<h3>Recently, Yasir Motiwala, Head of Americas at DeepL, shared how they scaled their Americas business from 0 to 40 people while 3X&#8217;ing ARR in under 12 months.<\/h3>\n<p>Having previously led Twilio&#8217;s European expansion to hundreds of millions in revenue, Yasir brings battle-tested insights on what it really takes to successfully expand internationally.<\/p>\n<p><iframe title=\"Learnings from Scaling DeepL\u2019s Americas Business from 0 to 40 people and 3x\u2019ing ARR in Under a Year\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/FA1oHuDcM3k?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saastr.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h2 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\">A Quick Background on DeepL<\/h2>\n<p class=\"whitespace-pre-wrap break-words\">Founded in 2017 and headquartered in Germany, DeepL has built a language AI platform powering translation tools available both as SaaS and API offerings. With hundreds of millions of users and 100,000+ business customers globally, they&#8217;ve emerged as a leading player in the AI-powered language space.<\/p>\n<h2 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\">The Top 4 Mistakes DeepL Made Along the Way:<\/h2>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\"><span style=\"text-decoration: underline;\"><strong>Underestimating Legal Complexity<\/strong><\/span> &#8211; DeepL initially delayed hiring dedicated US legal resources, creating bottlenecks when adapting contracts and processes for the American market.<\/li>\n<li class=\"whitespace-normal break-words\"><strong><span style=\"text-decoration: underline;\">Meeting Time Insensitivit<\/span>y<\/strong> &#8211; Early company-wide meetings were scheduled based on European time zones, unintentionally marginalizing the US team and creating unnecessary friction.<\/li>\n<li class=\"whitespace-normal break-words\"><span style=\"text-decoration: underline;\"><strong>Over-Reliance on HQ Playbook<\/strong><\/span> &#8211; Initial resistance to localizing strategies cost momentum when they discovered that &#8220;how it&#8217;s done in HQ&#8221; didn&#8217;t always translate to American customer expectations.<\/li>\n<li class=\"whitespace-normal break-words\"><span style=\"text-decoration: underline;\"><strong>Supporting Function Imbalance<\/strong><\/span> &#8211; DeepL initially hired too many AEs without adequate support personnel, temporarily creating pipeline bottlenecks that dampened early morale.<\/li>\n<\/ol>\n<h2 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\">The 8 Key Learnings from Scaling DeepL Americas<\/h2>\n<h3 class=\"text-lg font-bold text-text-200 mt-1 -mb-1.5\">1. Make the New Geography a True Company Priority (Not Just Words)<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">The #1 mistake companies make? Saying a new geography is a priority without actually prioritizing it. At DeepL, they operationalized geographic prioritization through:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Mandated executive visits (20+ in year one)<\/li>\n<li class=\"whitespace-normal break-words\">CEO personally flying from Cologne to US 10+ times<\/li>\n<li class=\"whitespace-normal break-words\">Making the region core KPIs for every function (Finance, Legal, HR, etc.)<\/li>\n<li class=\"whitespace-normal break-words\">Weekly KPI review meetings to maintain accountability<\/li>\n<li class=\"whitespace-normal break-words\">Symbolic gestures of unity (like executives wearing bolo ties at SKO)<\/li>\n<\/ul>\n<p><iframe title=\"Prioritize Existing Customers For Revenue Growth with DeepL&#039;s Head of Americas\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/OJQBvj0mbhA?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saastr.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h3 class=\"text-lg font-bold text-text-200 mt-1 -mb-1.5\">2. Set Crystal Clear Expectations Both Ways<\/h3>\n<p>Motiwala emphasizes defining upfront whether the expansion is:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">A test case (Horizon 3)<\/li>\n<li class=\"whitespace-normal break-words\">Showing promise and needs investment (Horizon 2)<\/li>\n<li class=\"whitespace-normal break-words\">Core business focus (Horizon 1)<\/li>\n<\/ul>\n<p class=\"whitespace-pre-wrap break-words\">DeepL Americas started as Horizon 3 and quickly moved to Horizon 2 based on early traction. This framework helped:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Align resource allocation with strategic importance<\/li>\n<li class=\"whitespace-normal break-words\">Set realistic timelines for infrastructure building<\/li>\n<li class=\"whitespace-normal break-words\">Guide hiring velocity and investment decisions<\/li>\n<li class=\"whitespace-normal break-words\">Shape conversations with candidates about role realities<\/li>\n<\/ul>\n<h3 class=\"text-lg font-bold text-text-200 mt-1 -mb-1.5\">3. Build Your Hiring Machine with Precision<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">The DeepL playbook for methodical hiring:<\/p>\n<p class=\"whitespace-pre-wrap break-words\">Hiring Priorities:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Discovery skills<\/li>\n<li class=\"whitespace-normal break-words\">Pipeline generation capabilities<\/li>\n<li class=\"whitespace-normal break-words\">Long-term commitment (avoid &#8220;company hoppers&#8221;)<\/li>\n<li class=\"whitespace-normal break-words\">Cultural alignment with startup ambiguity<\/li>\n<\/ul>\n<p class=\"whitespace-pre-wrap break-words\">Resource Planning:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Calculate quota capacity needs<\/li>\n<li class=\"whitespace-normal break-words\">Map supporting function requirements<\/li>\n<li class=\"whitespace-normal break-words\">Build hiring sequences (don&#8217;t overload on AEs without support)<\/li>\n<\/ul>\n<p class=\"whitespace-pre-wrap break-words\">Interview Process:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Skills-based exercises<\/li>\n<li class=\"whitespace-normal break-words\">Discovery scenario roleplays<\/li>\n<li class=\"whitespace-normal break-words\">Pipeline generation demonstrations<\/li>\n<\/ul>\n<h3 class=\"text-lg font-bold text-text-200 mt-1 -mb-1.5\">4. Choose Your Hub Strategy Deliberately<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">DeepL opted for:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Primary hub in Austin<\/li>\n<li class=\"whitespace-normal break-words\">3 days\/week in-office requirement<\/li>\n<li class=\"whitespace-normal break-words\">Hybrid model optimized for:\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Knowledge transfer from HQ<\/li>\n<li class=\"whitespace-normal break-words\">Faster new hire ramping<\/li>\n<li class=\"whitespace-normal break-words\">Culture building<\/li>\n<li class=\"whitespace-normal break-words\">Team connectivity<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 class=\"text-lg font-bold text-text-200 mt-1 -mb-1.5\">5. Treat Recruiting Like Sales<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Key tactics:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">VP of Sales heavily involved in outbound recruiting<\/li>\n<li class=\"whitespace-normal break-words\">LinkedIn Sales Navigator for candidate sourcing<\/li>\n<li class=\"whitespace-normal break-words\">Value-driven job postings (not generic templates)<\/li>\n<li class=\"whitespace-normal break-words\">Clear articulation of &#8220;why join now&#8221;<\/li>\n<li class=\"whitespace-normal break-words\">Direct hiring manager involvement<\/li>\n<\/ul>\n<h3 class=\"text-lg font-bold text-text-200 mt-1 -mb-1.5\">6. Plant the Right Culture Seeds Early<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Focus areas:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Transparency as default<\/li>\n<li class=\"whitespace-normal break-words\">Celebration of small wins<\/li>\n<li class=\"whitespace-normal break-words\">Cross-functional unity<\/li>\n<li class=\"whitespace-normal break-words\">Clear behavior expectations<\/li>\n<li class=\"whitespace-normal break-words\">Inclusive of all supporting functions<\/li>\n<\/ul>\n<h3 class=\"text-lg font-bold text-text-200 mt-1 -mb-1.5\">7. Build a Network Enablement System<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">DeepL&#8217;s knowledge transfer framework:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Identify critical learning needs<\/li>\n<li class=\"whitespace-normal break-words\">Crowdsource expertise from experienced team<\/li>\n<li class=\"whitespace-normal break-words\">Implement buddy system with HQ<\/li>\n<li class=\"whitespace-normal break-words\">Create safe spaces for questions (dedicated Slack channels)<\/li>\n<li class=\"whitespace-normal break-words\">Full-cycle role testing for new hires<\/li>\n<\/ul>\n<h3 class=\"text-lg font-bold text-text-200 mt-1 -mb-1.5\">8. Prioritize Managing HQ Friction<\/h3>\n<p class=\"whitespace-pre-wrap break-words\">Tactical approaches:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">HQ swap programs<\/li>\n<li class=\"whitespace-normal break-words\">Regular stakeholder communication cadence<\/li>\n<li class=\"whitespace-normal break-words\">Persistent advocacy for resources<\/li>\n<li class=\"whitespace-normal break-words\">Empathy for time zones and cultural differences<\/li>\n<li class=\"whitespace-normal break-words\">Localization mindset vs. HQ replication<\/li>\n<\/ul>\n<h2 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\">The Results: 3X ARR Growth Playbook<\/h2>\n<p class=\"whitespace-pre-wrap break-words\">By executing these principles, DeepL achieved:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">40 person team built from scratch<\/li>\n<li class=\"whitespace-normal break-words\">3X ARR growth in under 12 months<\/li>\n<li class=\"whitespace-normal break-words\">Successful US headquarters establishment<\/li>\n<li class=\"whitespace-normal break-words\">Strong foundation for continued expansion<\/li>\n<\/ul>\n<h2 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\">Key Metrics to Track:<\/h2>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Executive Engagement:<\/li>\n<\/ol>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Number of executive visits<\/li>\n<li class=\"whitespace-normal break-words\">Hours spent with local team<\/li>\n<li class=\"whitespace-normal break-words\">Resource allocation to region<\/li>\n<\/ul>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\" start=\"2\">\n<li class=\"whitespace-normal break-words\">Hiring Velocity:<\/li>\n<\/ol>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Time to fill key roles<\/li>\n<li class=\"whitespace-normal break-words\">Quality of hire metrics<\/li>\n<li class=\"whitespace-normal break-words\">Support function ratio<\/li>\n<\/ul>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\" start=\"3\">\n<li class=\"whitespace-normal break-words\">Knowledge Transfer:<\/li>\n<\/ol>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">New hire ramp time<\/li>\n<li class=\"whitespace-normal break-words\">Buddy system effectiveness<\/li>\n<li class=\"whitespace-normal break-words\">Question resolution time<\/li>\n<\/ul>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\" start=\"4\">\n<li class=\"whitespace-normal break-words\">Revenue Metrics:<\/li>\n<\/ol>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Net new ARR<\/li>\n<li class=\"whitespace-normal break-words\">Existing customer growth<\/li>\n<li class=\"whitespace-normal break-words\">Pipeline generation<\/li>\n<\/ul>\n<h2 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\">The 5 Signs You&#8217;re Ready for International Expansion:<\/h2>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Strong executive alignment and commitment to resource allocation<\/li>\n<li class=\"whitespace-normal break-words\">Clear strategic positioning (Horizon framework)<\/li>\n<li class=\"whitespace-normal break-words\">Robust hiring and enablement infrastructure<\/li>\n<li class=\"whitespace-normal break-words\">Established knowledge transfer mechanisms<\/li>\n<li class=\"whitespace-normal break-words\">Healthy existing customer base to build upon<\/li>\n<\/ol>\n<h2 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\">What Not To Do:<\/h2>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Don&#8217;t underinvest in supporting functions<\/li>\n<li class=\"whitespace-normal break-words\">Avoid generic recruiting approaches<\/li>\n<li class=\"whitespace-normal break-words\">Don&#8217;t copy-paste HQ playbooks without localization<\/li>\n<li class=\"whitespace-normal break-words\">Never compromise on early hiring quality<\/li>\n<li class=\"whitespace-normal break-words\">Don&#8217;t let HQ friction fester unaddressed<\/li>\n<\/ol>\n<h2 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\">What&#8217;s Next for DeepL?<\/h2>\n<p class=\"whitespace-pre-wrap break-words\">With the Americas business showing strong momentum, DeepL is positioned to:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\">Further accelerate hiring<\/li>\n<li class=\"whitespace-normal break-words\">Expand product adoption<\/li>\n<li class=\"whitespace-normal break-words\">Deepen market presence<\/li>\n<li class=\"whitespace-normal break-words\">Scale go-to-market motion<\/li>\n<\/ul>\n<p><iframe title=\"Learnings from Scaling DeepL\u2019s Americas Business from 0 to 40 people and 3x\u2019ing ARR in Under a Year\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/FA1oHuDcM3k?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saastr.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, Yasir Motiwala, Head of Americas at DeepL, shared how they scaled their Americas business from 0 to 40 people while 3X&#8217;ing ARR in under 12 months. Having previously led Twilio&#8217;s European expansion to hundreds of millions in revenue, Yasir brings battle-tested insights on what it really takes to successfully expand internationally. A Quick Background&#8230; <br \/><a class=\"more-link fade\" href=\"https:\/\/www.saastr.com\/learnings-from-scaling-deepls-americas-business-from-0-to-40-people-and-3xing-arr-in-under-a-year\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":19,"featured_media":307806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[]},"categories":[24898,31,24987],"tags":[],"class_list":["post-307805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-blog-posts","category-saastr-ai"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/01\/deeplhead-scaled.jpg?fit=1000%2C563&quality=70&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p5oib2-1i4B","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/307805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/comments?post=307805"}],"version-history":[{"count":6,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/307805\/revisions"}],"predecessor-version":[{"id":310112,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/307805\/revisions\/310112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/media\/307806"}],"wp:attachment":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/media?parent=307805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/categories?post=307805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/tags?post=307805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}