{"id":310918,"date":"2025-04-01T12:34:37","date_gmt":"2025-04-01T19:34:37","guid":{"rendered":"https:\/\/www.saastr.com\/?p=310918"},"modified":"2025-04-02T07:32:28","modified_gmt":"2025-04-02T14:32:28","slug":"thoma-bravo-spend-will-grow-19-a-year-through-2028-ai-is-the-accelerant","status":"publish","type":"post","link":"https:\/\/www.saastr.com\/thoma-bravo-spend-will-grow-19-a-year-through-2028-ai-is-the-accelerant\/","title":{"rendered":"Thoma Bravo: Software Spend Will Grow 19% a Year Through 2028.  AI is The Accelerant."},"content":{"rendered":"<p>No one has a true crystal ball when it comes to Cloud spend in the coming years, but the leaders have a lot of data.\u00a0 Thoma Bravo is one of them.\u00a0 It&#8217;s the #1 Private Equity firm for B2B and SaaS companies and it <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.linkedin.com\/posts\/holden-spaht_2025-thoma-bravo-annual-meeting-activity-7312888704270745601-Zs5a?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAAsKtMBHQPJ9rgxpUs8M6pSxrAYCXIX8oY\">surveyed<\/a><\/strong><\/span> 501 Cloud and SaaS buyers.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/holden-spaht_2025-thoma-bravo-annual-meeting-activity-7312888704270745601-Zs5a?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAAsKtMBHQPJ9rgxpUs8M6pSxrAYCXIX8oY\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-large wp-image-310919 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=1080%2C604&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1080\" height=\"604\" data-srcset=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=1920%2C1073&amp;quality=70&amp;ssl=1 1920w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=600%2C335&amp;quality=70&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=768%2C429&amp;quality=70&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=1536%2C859&amp;quality=70&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=2048%2C1145&amp;quality=70&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=1080%2C604&amp;quality=70&amp;ssl=1 1080w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=1280%2C715&amp;quality=70&amp;ssl=1 1280w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=980%2C548&amp;quality=70&amp;ssl=1 980w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=480%2C268&amp;quality=70&amp;ssl=1 480w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?w=1000&amp;quality=70&amp;ssl=1 1000w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/604;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-large wp-image-310919\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=1080%2C604&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1080\" height=\"604\" srcset=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=1920%2C1073&amp;quality=70&amp;ssl=1 1920w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=600%2C335&amp;quality=70&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=768%2C429&amp;quality=70&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=1536%2C859&amp;quality=70&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=2048%2C1145&amp;quality=70&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=1080%2C604&amp;quality=70&amp;ssl=1 1080w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=1280%2C715&amp;quality=70&amp;ssl=1 1280w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=980%2C548&amp;quality=70&amp;ssl=1 980w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?resize=480%2C268&amp;quality=70&amp;ssl=1 480w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?w=1000&amp;quality=70&amp;ssl=1 1000w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/noscript><\/a><\/p>\n<h3><strong>Here&#8217;s what it found:<\/strong><\/h3>\n<ul>\n<li>Software spend will grow 19% a year the next 4 years<\/li>\n<li>SaaS will grow 13% a year, still substantial but lower than some Gartner estimates<\/li>\n<li>CIOs and enterprises are about 60% of the way in their digital transformation journey.\u00a0 More than halfway onto the Cloud, but only just<\/li>\n<\/ul>\n<h3><strong>And importantly, The SaaStr + AI Era will drive spending on software overall to 4.0%+ of GDP:<\/strong><\/h3>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/holden-spaht_2025-thoma-bravo-annual-meeting-activity-7312888704270745601-Zs5a?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAAsKtMBHQPJ9rgxpUs8M6pSxrAYCXIX8oY\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-large wp-image-310924 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=1080%2C610&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1080\" height=\"610\" data-srcset=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=1913%2C1080&amp;quality=70&amp;ssl=1 1913w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=600%2C339&amp;quality=70&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=768%2C434&amp;quality=70&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=1536%2C867&amp;quality=70&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=2048%2C1156&amp;quality=70&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=1080%2C610&amp;quality=70&amp;ssl=1 1080w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=1280%2C723&amp;quality=70&amp;ssl=1 1280w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=980%2C553&amp;quality=70&amp;ssl=1 980w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=480%2C271&amp;quality=70&amp;ssl=1 480w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?w=1000&amp;quality=70&amp;ssl=1 1000w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/610;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-large wp-image-310924\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=1080%2C610&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1080\" height=\"610\" srcset=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=1913%2C1080&amp;quality=70&amp;ssl=1 1913w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=600%2C339&amp;quality=70&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=768%2C434&amp;quality=70&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=1536%2C867&amp;quality=70&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=2048%2C1156&amp;quality=70&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=1080%2C610&amp;quality=70&amp;ssl=1 1080w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=1280%2C723&amp;quality=70&amp;ssl=1 1280w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=980%2C553&amp;quality=70&amp;ssl=1 980w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?resize=480%2C271&amp;quality=70&amp;ssl=1 480w, https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.34.56%E2%80%AFPM.png?w=1000&amp;quality=70&amp;ssl=1 1000w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/noscript><\/a><\/p>\n<p>This is what we are all seeing and feeling, although as Thoma Bravo notes, it&#8217;s early.\u00a0 Morgan Stanley said recently AI spend is about 50% new, 50% repurposed from the rest of the IT budget.\u00a0 That 50% new is enough to fuel the growth we see above.<\/p>\n<h3>AI driving software from 2.0% of GDP in 2020 to 4.0% in 2030 would be huge.\u00a0 It would be the New Golden Age of Software.<\/h3>\n<p>That may be just what we&#8217;re seeing. It&#8217;s too early to know for sure, but it&#8217;s directionally correct.<\/p>\n<p><iframe title=\"Get Ready for the SaaStr AI Summit at SaaStr Annual 2025! \ud83e\udd16 Where the Cloud Meets AI\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/YYcMQf8281o?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saastr.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No one has a true crystal ball when it comes to Cloud spend in the coming years, but the leaders have a lot of data.\u00a0 Thoma Bravo is one of them.\u00a0 It&#8217;s the #1 Private Equity firm for B2B and SaaS companies and it surveyed 501 Cloud and SaaS buyers. Here&#8217;s what it found: Software&#8230; <br \/><a class=\"more-link fade\" href=\"https:\/\/www.saastr.com\/thoma-bravo-spend-will-grow-19-a-year-through-2028-ai-is-the-accelerant\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":19,"featured_media":310919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_selected_social_profile":[]},"categories":[24898,31,24987],"tags":[],"class_list":["post-310918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-blog-posts","category-saastr-ai"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48%E2%80%AFPM.png?fit=1000%2C559&quality=70&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p5oib2-1iSO","jetpack_sharing_enabled":true,"fifu_image_url":"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-12.30.48\u202fPM-1920x1073.png","_links":{"self":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/310918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/comments?post=310918"}],"version-history":[{"count":7,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/310918\/revisions"}],"predecessor-version":[{"id":310978,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/310918\/revisions\/310978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/media\/310919"}],"wp:attachment":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/media?parent=310918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/categories?post=310918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/tags?post=310918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}