{"id":313476,"date":"2025-06-03T07:10:17","date_gmt":"2025-06-03T14:10:17","guid":{"rendered":"https:\/\/www.saastr.com\/?p=313476"},"modified":"2025-06-03T07:37:43","modified_gmt":"2025-06-03T14:37:43","slug":"gartner-only-18-of-cros-and-15-of-cmos-are-considered-ai-savvy-by-their-own-ceos","status":"publish","type":"post","link":"https:\/\/www.saastr.com\/gartner-only-18-of-cros-and-15-of-cmos-are-considered-ai-savvy-by-their-own-ceos\/","title":{"rendered":"Gartner: Only 18% of CROs and 15% of CMOs are considered &#8220;AI-savvy&#8221; by their own CEOs."},"content":{"rendered":"<p>So some of the latest Gartner data reiterates a theme from our invite-only CMO and CRO events at <span style=\"text-decoration: underline;\"><strong><a href=\"http:\/\/www.saastrannual.com\">2025 SaaStr Annual + AI Summit<\/a><\/strong><\/span>:<\/p>\n<p>Many CMOs and some CROs are scared they aren&#8217;t AI-savvy enough to succeed.\u00a0 And many CEOs feel that way about their CMOs and CRO.\u00a0 In fact, <strong><em>most<\/em><\/strong> per Gartner:<\/p>\n<p><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2025-05-06-gartner-survey-reveals-that-ceos-believe-their-executive-teams-lack-ai-savviness\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-313477 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/05\/perceptions_of_ai_savviness.png?resize=720%2C495&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"720\" height=\"495\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/05\/perceptions_of_ai_savviness.png 720w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/05\/perceptions_of_ai_savviness-480x330.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 720px; --smush-placeholder-aspect-ratio: 720\/495;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-313477\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/05\/perceptions_of_ai_savviness.png?resize=720%2C495&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"720\" height=\"495\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/05\/perceptions_of_ai_savviness.png 720w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/05\/perceptions_of_ai_savviness-480x330.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" \/><\/noscript><\/a><\/p>\n<h2 class=\"text-xl font-bold text-text-100 mt-1 -mb-0.5\">The Revenue Team Reality Check<\/h2>\n<p class=\"whitespace-normal break-words\">Here&#8217;s the stat that should terrify every Chief Revenue Officer and Chief Marketing Officer: <strong>Only 18% of CROs and 15% of CMOs are considered &#8220;AI-savvy&#8221; by their own CEOs<\/strong>.<\/p>\n<p class=\"whitespace-normal break-words\">Think about that for a moment. These are the executives responsible for driving revenue, understanding customers, and competing in the market. Yet two-thirds of CEOs don&#8217;t trust their go-to-market leaders to navigate what 77% of those same CEOs call &#8220;a new business era&#8221; driven by AI.<\/p>\n<p class=\"whitespace-normal break-words\">This isn&#8217;t just a skills gap. It&#8217;s a strategic blind spot that could cripple revenue growth.<\/p>\n<p><iframe title=\"Perplexity&#039;s CBO on AI Sales: Replacing Reps &amp; Building Trust\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/AFmdudFVbOg?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saastr.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h2 class=\"text-xl font-bold text-text-100 mt-1 -mb-0.5\">The AI Go-to-Market Competency Crisis<\/h2>\n<p class=\"whitespace-normal break-words\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2025-05-06-gartner-survey-reveals-that-ceos-believe-their-executive-teams-lack-ai-savviness\">Gartner&#8217;s latest CEO survey of 456 executives worldwide<\/a><\/span> reveals a stunning disconnect between CEO AI ambitions and revenue leadership readiness. While CEOs are betting their companies on AI transformation, they&#8217;re losing confidence in the very people who need to monetize that transformation.<\/p>\n<p class=\"whitespace-normal break-words\">Looking at the revenue-critical roles:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\"><strong>CROs<\/strong>: only 18% deemed AI-savvy<\/li>\n<li class=\"whitespace-normal break-words\"><strong>CMOs<\/strong>: only 15% considered ready for AI transformation (among the lowest ratings)<\/li>\n<li class=\"whitespace-normal break-words\"><strong>CSOs (Sales)<\/strong>: only 13% trusted with AI execution<\/li>\n<\/ul>\n<p class=\"whitespace-normal break-words\">Compare this to the CEO conviction: <strong>77% believe AI is ushering in a new business era<\/strong>. The math doesn&#8217;t work for C-level execs unless they evolve and move &#8230; quicker.<\/p>\n<h2 class=\"text-xl font-bold text-text-100 mt-1 -mb-0.5\">Why Revenue Leaders Are Falling Behind in the AI Era<\/h2>\n<p class=\"whitespace-normal break-words\">David Furlonger, VP Analyst at Gartner, captured the severity: <em>&#8220;We have never seen such a disproportionate gap in CEOs&#8217; impressions about technological disruption&#8230; if savviness across the C-suite is not rapidly improved, competitiveness will suffer, and corporate survival will be at stake.&#8221;<\/em><\/p>\n<p class=\"whitespace-normal break-words\">For revenue leaders, this gap is particularly dangerous because AI is fundamentally changing:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\"><strong>How customers research and buy<\/strong><\/li>\n<li class=\"whitespace-normal break-words\"><strong>How sales teams should engage prospects<\/strong><\/li>\n<li class=\"whitespace-normal break-words\"><strong>How marketing generates and nurtures demand<\/strong><\/li>\n<li class=\"whitespace-normal break-words\"><strong>How customer success drives expansion<\/strong><\/li>\n<\/ul>\n<h2 class=\"text-xl font-bold text-text-100 mt-1 -mb-0.5\">This Isn&#8217;t &#8220;MarTech 3.0&#8221; or Just Another App Evolution \u2013 It&#8217;s Revenue Transformation<\/h2>\n<p class=\"whitespace-normal break-words\">Most CROs and CMOs are still thinking about AI as advanced automation \u2013 better lead scoring, smarter chatbots, enhanced personalization. But AI is reshaping the entire revenue engine:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\"><strong>Sales cycles<\/strong> compressed through AI-powered buyer enablement<\/li>\n<li class=\"whitespace-normal break-words\"><strong>Customer acquisition costs<\/strong> transformed by AI-generated content at scale<\/li>\n<li class=\"whitespace-normal break-words\"><strong>Revenue predictability<\/strong> enhanced through AI-driven forecasting<\/li>\n<li class=\"whitespace-normal break-words\"><strong>Customer lifetime value<\/strong> optimized via AI-powered expansion strategies<\/li>\n<\/ul>\n<h2 class=\"text-xl font-bold text-text-100 mt-1 -mb-0.5\">The Two Revenue Killers<\/h2>\n<p class=\"whitespace-normal break-words\">CEOs identified the top barriers to AI deployment:<\/p>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\"><strong>Inability to hire adequate skilled people<\/strong><\/li>\n<li class=\"whitespace-normal break-words\"><strong>Inability to calculate value or outcomes<\/strong><\/li>\n<\/ol>\n<p class=\"whitespace-normal break-words\">For revenue teams, these translate to specific challenges:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\"><strong>Talent<\/strong>: Finding salespeople who can work alongside AI tools, marketers who can prompt-engineer at scale<\/li>\n<li class=\"whitespace-normal break-words\"><strong>ROI<\/strong>: Proving that AI investments drive pipeline, conversion, and retention \u2013 not just efficiency<\/li>\n<\/ul>\n<h2 class=\"text-xl font-bold text-text-100 mt-1 -mb-0.5\">The Upskilling Imperative for Revenue Teams<\/h2>\n<p class=\"whitespace-normal break-words\">Garter&#8217;s insight is crucial for go-to-market leaders: <em>&#8220;Success isn&#8217;t just about hiring new talent. Instead, it&#8217;s about equipping current employees with the skills needed to seamlessly incorporate AI into everyday tasks.&#8221;<\/em><\/p>\n<p class=\"whitespace-normal break-words\">This means:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\"><strong>Sales reps<\/strong> learning to leverage AI for research, personalization, and objection handling<\/li>\n<li class=\"whitespace-normal break-words\"><strong>Marketers<\/strong> mastering AI-assisted content creation, campaign optimization, and attribution<\/li>\n<li class=\"whitespace-normal break-words\"><strong>Customer success managers<\/strong> using AI to predict churn and identify expansion opportunities<\/li>\n<li class=\"whitespace-normal break-words\"><strong>Revenue operations<\/strong> building AI-enhanced forecasting and territory planning<\/li>\n<\/ul>\n<h2 class=\"text-xl font-bold text-text-100 mt-1 -mb-0.5\">What This Means for CROs and CMOs<\/h2>\n<p class=\"whitespace-normal break-words\">If you&#8217;re leading revenue or marketing, these are the uncomfortable questions demanding answers:<\/p>\n<ol class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\"><strong>Would your CEO rate you as AI-ready for the revenue transformation ahead?<\/strong><\/li>\n<li class=\"whitespace-normal break-words\"><strong>Are you treating AI as a sales\/marketing tool or as a fundamental shift in how customers buy?<\/strong><\/li>\n<li class=\"whitespace-normal break-words\"><strong>Do you have a systematic plan to upskill your revenue team, or are you hoping to hire AI-native talent?<\/strong><\/li>\n<li class=\"whitespace-normal break-words\"><strong>Can you demonstrate clear AI ROI in pipeline generation, conversion rates, and customer expansion?<\/strong><\/li>\n<\/ol>\n<h2 class=\"text-xl font-bold text-text-100 mt-1 -mb-0.5\">The Competitive Revenue Reality<\/h2>\n<p class=\"whitespace-normal break-words\">The data reveals a harsh truth: While CEOs see AI as the defining technology of the next business era, they don&#8217;t trust their revenue leaders to capitalize on it.<\/p>\n<p class=\"whitespace-normal break-words\">This creates a massive competitive opportunity. The CROs and CMOs who rapidly develop AI savviness will drive outsized revenue growth while their peers struggle with outdated go-to-market approaches.<\/p>\n<div class=\"embed-twitter\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">When I see folks working at the same pace as 12 months ago,<\/p>\n<p>I know they are going to lose<\/p>\n<p>It\u2019s tough but true<\/p>\n<p>&mdash; Jason \u2728\ud83d\udc7eSaaStr.Ai\u2728 Lemkin (@jasonlk) <a href=\"https:\/\/twitter.com\/jasonlk\/status\/1919390269348123114?ref_src=twsrc%5Etfw\">May 5, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<h2 class=\"text-xl font-bold text-text-100 mt-1 -mb-0.5\">The Bottom Line for Revenue Leaders<\/h2>\n<p class=\"whitespace-normal break-words\">The numbers don&#8217;t lie: There&#8217;s a critical gap between CEO AI expectations and revenue leadership readiness. Companies with AI-savvy CROs and CMOs will dominate their markets. Those led by executives stuck in traditional revenue or a slow roll in AI thinking will lose deals, customers, and market share.<\/p>\n<p class=\"whitespace-normal break-words\">77% of CEOs believe AI will define the next business era. The question for every revenue leader is simple: Will you be ready to monetize that transformation, or will you be replaced by someone who is?<\/p>\n<p><iframe title=\"SaaS + AI: It\u2019s Time to Move Much Faster with SaaStr CEO and Founder Jason Lemkin\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/4IV9luOb-Xs?start=1&#038;feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saastr.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So some of the latest Gartner data reiterates a theme from our invite-only CMO and CRO events at 2025 SaaStr Annual + AI Summit: Many CMOs and some CROs are scared they aren&#8217;t AI-savvy enough to succeed.\u00a0 And many CEOs feel that way about their CMOs and CRO.\u00a0 In fact, most per Gartner: The Revenue&#8230; <br \/><a class=\"more-link fade\" href=\"https:\/\/www.saastr.com\/gartner-only-18-of-cros-and-15-of-cmos-are-considered-ai-savvy-by-their-own-ceos\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":19,"featured_media":313477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"","_selected_social_profile":[]},"categories":[24898,31,24987],"tags":[],"class_list":["post-313476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-blog-posts","category-saastr-ai"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/05\/perceptions_of_ai_savviness.png?fit=720%2C495&quality=70&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p5oib2-1jy4","jetpack_sharing_enabled":true,"fifu_image_url":"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/05\/perceptions_of_ai_savviness.png","_links":{"self":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/313476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/comments?post=313476"}],"version-history":[{"count":6,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/313476\/revisions"}],"predecessor-version":[{"id":313483,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/313476\/revisions\/313483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/media\/313477"}],"wp:attachment":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/media?parent=313476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/categories?post=313476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/tags?post=313476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}