{"id":313926,"date":"2025-06-17T07:11:18","date_gmt":"2025-06-17T14:11:18","guid":{"rendered":"https:\/\/www.saastr.com\/?p=313926"},"modified":"2025-06-17T11:55:56","modified_gmt":"2025-06-17T18:55:56","slug":"chatgpt-is-becoming-the-ultimate-mega-app-its-quietly-eating-b2b-software","status":"publish","type":"post","link":"https:\/\/www.saastr.com\/chatgpt-is-becoming-the-ultimate-mega-app-its-quietly-eating-b2b-software\/","title":{"rendered":"ChatGPT Is Becoming the Ultimate Mega-App:  And It&#8217;s Already Starting To Eat B2B Software"},"content":{"rendered":"<p><strong>The idea that ChatGPT could become a mega-SaaS app seemed fanciful just months ago. <\/strong><\/p>\n<p><strong>But things change so fast in AI.\u00a0 Fast forward today and it&#8217;s easy to see it becoming the front-end to most B2B apps\u2014and supplanting many at a practical level, even if in many cases almost by accident.<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter  wp-image-313927 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/06\/openai-HubSpot-toggle-scaled.png?resize=762%2C467&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"762\" height=\"467\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 762px; --smush-placeholder-aspect-ratio: 762\/467;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter  wp-image-313927\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/06\/openai-HubSpot-toggle-scaled.png?resize=762%2C467&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"762\" height=\"467\" \/><\/noscript><\/p>\n<p>The B2B world is experiencing its own version of this dynamic. Except instead of two egos competing for attention, it&#8217;s one AI platform systematically absorbing the functionality of entire categories of business software.<\/p>\n<div class=\"embed-twitter\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;AI &amp; SaaS:  Will MCP Replace Your Apps?&quot;<\/p>\n<p>&#8211; AI may soon replace your system of record<br \/>&#8211; AI is becoming what&#39;s closest to you as the worker<br \/>&#8211; Many of us already in ChatGPT 2+ hours a day<br \/>&#8211; ChatGPT may soon be our model of what our CRM is<\/p>\n<p>Latest with <a href=\"https:\/\/twitter.com\/rodriscoll?ref_src=twsrc%5Etfw\">@rodriscoll<\/a> + <a href=\"https:\/\/twitter.com\/HarryStebbings?ref_src=twsrc%5Etfw\">@HarryStebbings<\/a>\u2026 <a href=\"https:\/\/t.co\/ZsnPGlkQy5\">pic.twitter.com\/ZsnPGlkQy5<\/a><\/p>\n<p>&mdash; Jason \u2728\ud83d\udc7eSaaStr.Ai\u2728 Lemkin (@jasonlk) <a href=\"https:\/\/twitter.com\/jasonlk\/status\/1931804675361091621?ref_src=twsrc%5Etfw\">June 8, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<h2>With 3 Million Business Users Already &#8230; OpenAI Is Playing a Different Game<\/h2>\n<p>OpenAI announced it now has 3 million paying business users, up from the 2 million it reported in February. That&#8217;s 50% growth in just four months. But the real story isn&#8217;t the user count\u2014it&#8217;s what those users are doing.<\/p>\n<p>Companies like SEMrush, Duolingo, and Microsoft have proven that integrating AI, especially ChatGPT, leads to massive revenue increases. SEMrush grew from $92.1M in 2019 to $307.68M in 2023 by embedding AI into its platform. Duolingo saw a 45% revenue boost in 2023 after integrating GPT-4 to enhance user engagement.<\/p>\n<p>While these companies integrated ChatGPT to enhance their existing products, OpenAI is building something that could replace the need for those products entirely.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-313928 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-05-at-10.08.26-AM-scaled.png?resize=1000%2C692&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"692\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-05-at-10.08.26-AM-scaled.png 1000w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-05-at-10.08.26-AM-980x678.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-05-at-10.08.26-AM-480x332.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/692;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-313928\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-05-at-10.08.26-AM-scaled.png?resize=1000%2C692&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"692\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-05-at-10.08.26-AM-scaled.png 1000w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-05-at-10.08.26-AM-980x678.png 980w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-05-at-10.08.26-AM-480x332.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/noscript><\/p>\n<h2>The Connector Revolution: Death by a Thousand Integrations<\/h2>\n<p>The launch of ChatGPT connectors fundamentally changes the game. ChatGPT Team and ChatGPT Enterprise users can now access &#8220;connectors,&#8221; which will allow workers to pull data from third-party tools like Google Drive, Dropbox, SharePoint, Box and OneDrive without leaving ChatGPT.<\/p>\n<p>This isn&#8217;t just another integration play. It&#8217;s architectural dominance.<\/p>\n<p>Think about what just happened:<\/p>\n<ul>\n<li>Your CRM data? Accessible through ChatGPT<\/li>\n<li>Your project management system? ChatGPT can read it<\/li>\n<li>Your document repositories? ChatGPT knows what&#8217;s in them<\/li>\n<li>Your communication platforms? ChatGPT can summarize and act on them<\/li>\n<\/ul>\n<p>HubSpot launched the first CRM deep research connector with ChatGPT, allowing marketers to ask &#8220;find my highest-converting cohorts from recent contacts and create a tailored nurture sequence to boost engagement,&#8221; then use the insights to launch an automated workflow in HubSpot.<\/p>\n<p>But here&#8217;s the uncomfortable question for leaders like HubSpot: If ChatGPT can already analyze your CRM data, create marketing sequences, and increasingly handle the execution&#8230; what exactly are you paying HubSpot for?<\/p>\n<div class=\"embed-twitter\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">ChatGPT can now connect to more internal sources &amp; pull in real-time context\u2014keeping existing user-level permissions.<\/p>\n<p>Connectors available in deep research for Plus &amp; Pro users (excl. EEA, CH, UK) and Team, Enterprise &amp; Edu users:<\/p>\n<p>Outlook<br \/>Teams<br \/>Google Drive<br \/>Gmail<br \/>Linear<br \/>&amp; more<\/p>\n<p>&mdash; OpenAI (@OpenAI) <a href=\"https:\/\/twitter.com\/OpenAI\/status\/1930319398897889707?ref_src=twsrc%5Etfw\">June 4, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<h2>The Accidental B2B Killer<\/h2>\n<p>Most B2B and SaaS companies aren&#8217;t being disrupted by ChatGPT intentionally. OpenAI isn&#8217;t trying to build a CRM or project management tool, at least not yet. But by becoming the universal interface to all business data and workflows, ChatGPT is creating what economists call &#8220;consumer surplus capture.&#8221;<\/p>\n<p>ChatGPT and other new GPTs have disrupted the SaaS and no-code space, potentially destroying 99% of startups in the industry and creating new business opportunities in the chatbot and GPT market.<\/p>\n<p>The pattern is becoming clear:<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\"><strong>Phase 1<\/strong><\/span>: SaaS company integrates with ChatGPT to enhance their offering<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>Phase 2<\/strong><\/span>: Users discover they can accomplish 80% of their workflows directly in ChatGPT<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>Phase 3<\/strong><\/span>: The original SaaS becomes a glorified database that feeds ChatGPT<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>Phase 4<\/strong><\/span>: Users question why they need the original SaaS at all<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-314365 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/06\/IMG_7504-scaled.jpeg?resize=891%2C1000&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"891\" height=\"1000\" data-srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/06\/IMG_7504-scaled.jpeg 891w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/06\/IMG_7504-480x539.jpeg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 891px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 891px; --smush-placeholder-aspect-ratio: 891\/1000;\" \/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-314365\" src=\"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/06\/IMG_7504-scaled.jpeg?resize=891%2C1000&#038;quality=70&#038;ssl=1\" alt=\"\" width=\"891\" height=\"1000\" srcset=\"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/06\/IMG_7504-scaled.jpeg 891w, https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/06\/IMG_7504-480x539.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 891px, 100vw\" \/><\/noscript><\/p>\n<h2>The Enterprise Embrace Is Accelerating<\/h2>\n<p>&#8220;Half of all Zapier employees are now leveraging AI in their work. ChatGPT Enterprise lets us work with sensitive data due to the enhanced security and privacy controls.&#8221;<\/p>\n<p>Think about the irony here: Zapier, the automation company, is using ChatGPT Enterprise for automation. The company that built workflows to connect different SaaS tools is now using an AI that can potentially replace the need for those connections entirely.<\/p>\n<p>The enterprise adoption numbers are staggering:<\/p>\n<ul>\n<li>IBM reports that 42% of large companies already use AI, and another 40% are exploring it<\/li>\n<li>OpenAI expects revenue of $12.7 billion this year<\/li>\n<li>Companies are paying $3,000-$7,000 monthly for mid-sized ChatGPT integrations<\/li>\n<\/ul>\n<h2>The Custom GPT Trojan Horse<\/h2>\n<p>The Custom GPTs feature seemed like a nice-to-have when OpenAI launched it. Now it looks like genius strategy. Users can build custom versions of ChatGPT for almost any area of expertise\u2014with specific instructions, knowledge and capabilities\u2014and publish for others to use.<\/p>\n<p>These aren&#8217;t just chatbots. They&#8217;re specialized SaaS applications:<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\"><strong>Sales Navigator<\/strong><\/span>: Browses the web and uses competitive analysis data<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>Data Analyst<\/strong><\/span>: Analyzes data and builds graphics for presentations<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>HR Helper<\/strong><\/span>: Answers benefits and healthcare questions using company handbooks<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>Tech Advisor<\/strong><\/span>: Helps employees through IT problems<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>Support Guide<\/strong><\/span>: Assists with customer questions using uploaded guides<\/li>\n<\/ul>\n<p>Each Custom GPT is essentially a vertical SaaS solution\u2014but one that benefits from ChatGPT&#8217;s massive model improvements, security infrastructure, and integration ecosystem.<\/p>\n<h2 class=\"text-xl font-bold text-text-100 mt-1 -mb-0.5\">The MCP Protocol: Really Opening the Enterprise Integration Floodgates<\/h2>\n<p class=\"whitespace-normal break-words\">While connectors handle the mainstream business tools, OpenAI&#8217;s Model Context Protocol (MCP) is the real power play that many B2B and SaaS leaders are missing. MCP support is now available to Pro, Team, and Enterprise users, and it represents something far more strategic than simple integrations.<\/p>\n<div class=\"embed-twitter\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Explosion in MCP: <a href=\"https:\/\/t.co\/zUEONG2pHh\">pic.twitter.com\/zUEONG2pHh<\/a><\/p>\n<p>&mdash; SaaStr (@saastr) <a href=\"https:\/\/twitter.com\/saastr\/status\/1934299092181815780?ref_src=twsrc%5Etfw\">June 15, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p class=\"whitespace-normal break-words\">MCP allows developers to connect ChatGPT to virtually any tool for deep research and analysis. It&#8217;s not just about reading data\u2014it&#8217;s about creating a standardized way for any software to become a ChatGPT extension.<\/p>\n<p class=\"whitespace-normal break-words\">Think of MCP as the &#8220;REST API moment&#8221; for AI integration. Just as REST APIs democratized software integrations in the 2000s, MCP is democratizing AI-software connections. The difference? This time, the AI platform becomes the primary interface, not just another integration endpoint.<\/p>\n<p class=\"whitespace-normal break-words\">For SaaS companies, this creates a tough choice: build an MCP connector and risk becoming a backend service, at least in part.\u00a0 Or ignore it and watch competitors gain ChatGPT-native advantages.<\/p>\n<div class=\"embed-twitter\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Woo hoo!  I&#39;m ludicrously excited about the <a href=\"https:\/\/twitter.com\/OpenAI?ref_src=twsrc%5Etfw\">@OpenAI<\/a> announcement today that ChatGPT now has a connector built right in for HubSpot to bring data in for deep research.<\/p>\n<p>Super cool to see the HubSpot logo inside the world&#39;s most popular AI app. <a href=\"https:\/\/t.co\/1Rm4nBS8Iw\">pic.twitter.com\/1Rm4nBS8Iw<\/a><\/p>\n<p>&mdash; dharmesh (@dharmesh) <a href=\"https:\/\/twitter.com\/dharmesh\/status\/1930365424517963974?ref_src=twsrc%5Etfw\">June 4, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<h2>The Network Effect Moat<\/h2>\n<p>Here&#8217;s what makes this particularly dangerous for incumbent SaaS companies: network effects. Every connector, every Custom GPT, every integration makes ChatGPT more valuable for everyone.<\/p>\n<p>The initiative builds on the momentum of Custom GPTs, which allow users to build personalized versions of ChatGPT with unique instructions and APIs. Connectors represent the next logical step, allowing those Custom GPTs to interact with an organization&#8217;s core tools and documents.<\/p>\n<p>Traditional B2B and SaaS companies have to convince each customer to adopt their specific workflow. ChatGPT becomes more useful simply by existing in an organization where other people are using it with their tools.<\/p>\n<h2>The Data Gravity Problem<\/h2>\n<p>The perhaps most insidious part of this shift is data gravity. Once ChatGPT becomes the primary interface for business workflows, it accumulates institutional knowledge that becomes incredibly difficult to replace.<\/p>\n<p>OpenAI syncs an encrypted copy of company files and conversations on ChatGPT&#8217;s servers. The custom GPT-4o model searches and &#8220;reads&#8221; internal information possibly relevant to a query.<\/p>\n<p>Your sales methodology, customer interaction patterns, decision-making processes\u2014all of this becomes encoded in how your team uses ChatGPT. Switching becomes not just expensive, but informationally destructive.<\/p>\n<h2>The Response: Integration or Obliteration<\/h2>\n<p>SaaS companies are responding in three ways:<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>1. Full Integration<\/strong><\/span> (the smart play): HubSpot&#8217;s deep research connector automatically available to all HubSpot customers across all tiers with a paid ChatGPT plan<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>2. Competition<\/strong><\/span> (the expensive play): Building their own AI capabilities from scratch<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>3. Denial<\/strong><\/span> (the deadly play): Hoping this is just hype that will pass<\/p>\n<p>The companies choosing option 1 understand something crucial: in the age of AI, being the system of record is more valuable than being the system of engagement.<\/p>\n<h2>What This Means for B2B and SaaS Leaders<\/h2>\n<p><span style=\"text-decoration: underline;\"><strong>For incumbents<\/strong><\/span>: Your moat isn&#8217;t your UI anymore\u2014it&#8217;s your data and domain expertise. The question isn&#8217;t whether to integrate with ChatGPT, but how deeply and quickly you can embed that integration into your value proposition.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>For startups<\/strong><\/span>: Building a new SaaS application that doesn&#8217;t have a clear AI integration strategy is like building a website without mobile responsiveness in 2015. Possible, but probably pointless.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>For investors<\/strong><\/span>: The companies that will survive this transition are those that can answer: &#8220;What happens when ChatGPT can do 80% of what your software does?&#8221; The answer can&#8217;t be &#8220;That won&#8217;t happen.&#8221;<\/p>\n<h2>The Long View: Platform Consolidation<\/h2>\n<p>Generative AI is poised to revolutionize enterprise software, transforming traditional workflow systems into dynamic, goal-oriented environments.<\/p>\n<p>We&#8217;re witnessing the biggest platform consolidation since the shift from desktop to web to mobile. But unlike previous transitions, this one isn&#8217;t just about interface\u2014it&#8217;s about intelligence.<\/p>\n<p>The B2B and SaaS applications that survive will be those that become indispensable data sources and execution engines for AI platforms, rather than trying to own the entire user experience.<\/p>\n<div class=\"embed-twitter\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The idea ChatGPT could also become a mega-SaaS app seemed fanciful just a few months ago<\/p>\n<p>But now easy to see it being the front-end to most B2B apps soon, and supplanting many at a practical level even if on accident <a href=\"https:\/\/t.co\/1aOIO3mDbE\">pic.twitter.com\/1aOIO3mDbE<\/a><\/p>\n<p>&mdash; Jason \u2728\ud83d\udc7eSaaStr.Ai\u2728 Lemkin (@jasonlk) <a href=\"https:\/\/twitter.com\/jasonlk\/status\/1930809114952970260?ref_src=twsrc%5Etfw\">June 6, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The idea that ChatGPT could become a mega-SaaS app seemed fanciful just months ago. But things change so fast in AI.\u00a0 Fast forward today and it&#8217;s easy to see it becoming the front-end to most B2B apps\u2014and supplanting many at a practical level, even if in many cases almost by accident. The B2B world is&#8230; <br \/><a class=\"more-link fade\" href=\"https:\/\/www.saastr.com\/chatgpt-is-becoming-the-ultimate-mega-app-its-quietly-eating-b2b-software\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":19,"featured_media":313927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"","_selected_social_profile":[]},"categories":[24898,31,24987],"tags":[],"class_list":["post-313926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-blog-posts","category-saastr-ai"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/06\/openai-HubSpot-toggle-scaled.png?fit=1000%2C613&quality=70&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p5oib2-1jFk","jetpack_sharing_enabled":true,"fifu_image_url":"https:\/\/www.saastr.com\/wp-content\/uploads\/2025\/06\/openai-HubSpot-toggle-scaled.png","_links":{"self":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/313926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/comments?post=313926"}],"version-history":[{"count":12,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/313926\/revisions"}],"predecessor-version":[{"id":314497,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/313926\/revisions\/314497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/media\/313927"}],"wp:attachment":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/media?parent=313926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/categories?post=313926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/tags?post=313926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}