{"id":316307,"date":"2025-08-15T05:57:43","date_gmt":"2025-08-15T12:57:43","guid":{"rendered":"https:\/\/www.saastr.com\/?p=316307"},"modified":"2025-08-15T05:47:42","modified_gmt":"2025-08-15T12:47:42","slug":"ais-impact-on-marketing-honest-truths-from-wizs-cmo-on-whats-really-changing","status":"publish","type":"post","link":"https:\/\/www.saastr.com\/ais-impact-on-marketing-honest-truths-from-wizs-cmo-on-whats-really-changing\/","title":{"rendered":"AI&#8217;s Real Impact on Marketing: Honest Truths from Wiz&#8217;s Founding CMO on What&#8217;s Really Changing"},"content":{"rendered":"<p>We recently did a deep dive on Wiz&#8217;s marketing strategies and motions with their founding CMO Raaz Herzberg, who was there from the beginning.\u00a0 She started off as engineer in fact &#8212; not a marketer.<\/p>\n<p>The full deep dive is <a href=\"https:\/\/www.youtube.com\/watch?v=lSHVZrVPjos\">here<\/a>.\u00a0 But this post is a summary of AI in marketing, what everyone&#8217;s interested in.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>How is AI actually changing marketing roles?<\/strong><\/span><\/p>\n<p>We sat down with Wiz&#8217;s CMO to get the unvarnished truth about what&#8217;s happening inside one of the fastest-growing cybersecurity companies. What we heard might surprise you.<\/p>\n<p><iframe title=\"AI&#039;s Real Impact on Marketing with Wiz&#039;s CMO\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/_vxOTQeAJ4I?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saastr.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h2>&#8220;We Replace People Who Leave with AI&#8221;<\/h2>\n<p>Let&#8217;s start with the boldest statement from our conversation: <strong>&#8220;Every time someone left, broadly speaking, we replaced them with AI.&#8221;<\/strong><\/p>\n<p>This isn&#8217;t about mass layoffs. It&#8217;s about fundamentally rethinking what marketing teams need to look like in 2025. Wiz&#8217;s approach? Don&#8217;t automatically backfill roles. Instead, ask: <em>Can AI plus our existing superstars handle this workload?<\/em><\/p>\n<p>The answer, more often than not, has been yes.<\/p>\n<h2>The 100x Multiplier Effect (But Only for Superstars)<\/h2>\n<p>Here&#8217;s where it gets interesting. Wiz&#8217;s CMO shared something that every marketing leader needs to hear:<\/p>\n<p><strong>&#8220;Amazing people are just now 100 times more amazing and 100 times more effective. But I still need the amazing people.&#8221;<\/strong><\/p>\n<p>The key insight? AI doesn&#8217;t replace great marketers\u2014it amplifies them exponentially. But this creates a new problem: <strong>the gap between great marketers and average ones is becoming a chasm.<\/strong><\/p>\n<h3>What &#8220;AI-Native&#8221; Really Means<\/h3>\n<p>At Wiz, every team member must demonstrate AI integration in quarterly reviews. Not just &#8220;I used ChatGPT for copy.&#8221; We&#8217;re talking about fundamental workflow transformation.<\/p>\n<p><strong>&#8220;Showing up with a recipe you got on ChatGPT doesn&#8217;t count as being AI native.&#8221;<\/strong><\/p>\n<p>The bar is higher than most marketing teams realize.<\/p>\n<p><iframe title=\"Marketing in the Age of AI with Wiz&#039;s CMO Raaz Herzberg\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/lSHVZrVPjos?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saastr.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h2>The Reskilling Reality Check<\/h2>\n<p>One of the most honest moments in our conversation? The admission that <strong>reskilling might be harder than we want to admit.<\/strong><\/p>\n<p><strong>&#8220;Sometimes the folks that were superstars in 2021 are not always superstars in the age of AI.&#8221;<\/strong><\/p>\n<p>This hits different when you&#8217;re managing real people with real careers. The uncomfortable truth: not everyone will successfully transition to AI-enhanced marketing. And that&#8217;s okay\u2014but it requires honest conversations and difficult decisions.<\/p>\n<h2>What Actually Matters: Curiosity Over Domain Expertise<\/h2>\n<p>Here&#8217;s the counterintuitive insight that could reshape how you hire and develop your team:<\/p>\n<p><strong>&#8220;I never thought about [superstars] as being super hyper domain experts, but rather being a person that is extremely curious and just gets the job done.&#8221;<\/strong><\/p>\n<p>In an AI-driven world, the ability to adapt, experiment, and figure things out matters more than deep expertise in yesterday&#8217;s marketing tactics.<\/p>\n<h2>The Technical Product Challenge<\/h2>\n<p>For technical B2B companies like Wiz (cybersecurity), there&#8217;s an additional layer: <strong>every piece of content must pass the expert test.<\/strong><\/p>\n<p><strong>&#8220;Every security person that reads something or hears something that comes out of Wiz is like, &#8216;oh, yeah.'&#8221;<\/strong><\/p>\n<p>AI can help with speed and scale, but domain credibility still requires human oversight and expertise. The sweet spot? AI for productivity, humans for authenticity and technical accuracy.<\/p>\n<h2>What This Means for Your Marketing Team<\/h2>\n<p><strong>3 Key Takeaways:<\/strong><\/p>\n<ol>\n<li><strong>Audit your team for AI readiness now.<\/strong> Who&#8217;s adapting? Who&#8217;s struggling? Be honest about the gaps.<\/li>\n<li><strong>Hire for curiosity and adaptability.<\/strong> Domain expertise is learnable. Intellectual curiosity and problem-solving ability are not.<\/li>\n<li><strong>Set the AI integration bar high.<\/strong> Casual AI usage isn&#8217;t enough. Your team needs to fundamentally transform how they work.<\/li>\n<\/ol>\n<h2>The Bottom Line<\/h2>\n<p>The marketing leaders who thrive in the next 18 months won&#8217;t be the ones with the biggest budgets or the most people. They&#8217;ll be the ones who figure out how to <strong>10x their superstar performers with AI while maintaining the human elements that actually drive revenue.<\/strong><\/p>\n<p><iframe title=\"AI&#039;s Real Impact on Marketing with Wiz&#039;s CMO\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/_vxOTQeAJ4I?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saastr.com\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We recently did a deep dive on Wiz&#8217;s marketing strategies and motions with their founding CMO Raaz Herzberg, who was there from the beginning.\u00a0 She started off as engineer in fact &#8212; not a marketer. The full deep dive is here.\u00a0 But this post is a summary of AI in marketing, what everyone&#8217;s interested in&#8230;. <br \/><a class=\"more-link fade\" href=\"https:\/\/www.saastr.com\/ais-impact-on-marketing-honest-truths-from-wizs-cmo-on-whats-really-changing\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":19,"featured_media":316298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"","_selected_social_profile":[]},"categories":[24898,31,24987],"tags":[],"class_list":["post-316307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-blog-posts","category-saastr-ai"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.saastr.com\/wp-content\/uploads\/2025\/07\/wiz2-scaled.jpg?fit=1000%2C563&quality=70&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p5oib2-1khJ","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/316307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/comments?post=316307"}],"version-history":[{"count":2,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/316307\/revisions"}],"predecessor-version":[{"id":316327,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/posts\/316307\/revisions\/316327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/media\/316298"}],"wp:attachment":[{"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/media?parent=316307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/categories?post=316307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saastr.com\/wp-json\/wp\/v2\/tags?post=316307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}